Head of Marketing at Inspire (Santa Monica, CA)
| Santa Monica
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Inspire is looking for an experienced marketing executive to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts for our mission-driven brand. We’re looking for a hands-on marketer who can balance a customer mindset with business acumen and lead people through complex marketing plans and monitor ROI over time.
THE HEAD OF MARKETING WILL LEAD A TEAM AGAINST THE FOLLOWING RESPONSIBILITIES:
- Brand Builder - build the Inspire brand and drive mass consumer awareness of our mission-driven brand and its social impact. Support internal brand awareness and attachment. Identify strategic marketing and impact partnerships that will help to elevate the brand
- Category Creator- own product positioning, messaging, and the overall go-to-market strategy that drives demand, adoption and the overall success of Inspire products
- Growth Hacker - Develop a demand generation playbook that brings new customers through the purchase funnel, from lead to nurturing to conversion and ultimately retention.
- Customer Advocate - Uncover customer perceptions through market data and consumer research, driving product roadmap and sales strategy.
- Channel Optimizer - understand the acquisition cost and resulting LTV by channel and create marketing strategies that maximize our investment across multiple channels, including neighborhood, retail, and online
- Sales Enablement/Channel Branding - Identify, build and measure marketing strategies that create a branded experience for our customers that interact with our Inspire in person.
- Team Leadership - Build and lead a team of 10+ across multiple offices and marketing specialties
SOME EXPECTED 2019 DELIVERABLES
- Manage the evolution of the Inspire brand as it moves from retail energy to smart energy as a service.
- Lead expansion into at least four new markets and at least two new acquisition channels.
- Shape the product marketing strategy for brand new product experience
- Create and execute go to market strategy for multiple new markets and channels
- Recruit, retain and develop an extraordinary team
- Customer Acquisition/Active Members
- Cost per Acquisition
- Lifetime Value
- Growth mindset - seek self-improvement and coach it in others
- Relentlessly curious - looks for new ideas everywhere
- Disruptor - Someone who can leverage previous experience to create new and innovative approaches
- Action Oriented - While they love data and discipline, ultimately they have a bias towards action.
- Grit - The maturity and self-awareness to demonstrate resilience
- Research Orientation - always inform their view with research and data.
- Tech Focused - A gadget geek and an early adopter for new technology
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