Head of Marketing at Inspire (Santa Monica, CA)

| Santa Monica
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Inspire is looking for an experienced marketing executive to oversee all marketing operations of the company and develop its marketing strategy and vision. You will be in charge of a team of enthusiastic marketing professionals and will direct our marketing efforts for our mission-driven brand. We’re looking for a hands-on marketer who can balance a customer mindset with business acumen and lead people through complex marketing plans and monitor ROI over time.

  1. Brand Builder - build the Inspire brand and drive mass consumer awareness of our mission-driven brand and its social impact. Support internal brand awareness and attachment. Identify strategic marketing and impact partnerships that will help to elevate the brand
  2. Category Creator- own product positioning, messaging, and the overall go-to-market strategy that drives demand, adoption and the overall success of Inspire products
  3. Growth Hacker - Develop a demand generation playbook that brings new customers through the purchase funnel, from lead to nurturing to conversion and ultimately retention.
  4. Customer Advocate - Uncover customer perceptions through market data and consumer research, driving product roadmap and sales strategy.
  5. Channel Optimizer - understand the acquisition cost and resulting LTV by channel and create marketing strategies that maximize our investment across multiple channels, including neighborhood, retail, and online
  6. Sales Enablement/Channel Branding - Identify, build and measure marketing strategies that create a branded experience for our customers that interact with our Inspire in person.
  7. Team Leadership - Build and lead a team of 10+ across multiple offices and marketing specialties

  • Manage the evolution of the Inspire brand as it moves from retail energy to smart energy as a service.
  • Lead expansion into at least four new markets and at least two new acquisition channels.
  • Shape the product marketing strategy for brand new product experience
  • Create and execute go to market strategy for multiple new markets and channels
  • Recruit, retain and develop an extraordinary team
  • NPS
  • Customer Acquisition/Active Members
  • Cost per Acquisition
  • Lifetime Value
  • Attrition
  • Growth mindset - seek self-improvement and coach it in others
  • Relentlessly curious - looks for new ideas everywhere
  • Disruptor - Someone who can leverage previous experience to create new and innovative approaches
  • Action Oriented - While they love data and discipline, ultimately they have a bias towards action.
  • Grit - The maturity and self-awareness to demonstrate resilience
  • Research Orientation - always inform their view with research and data.
  • Tech Focused - A gadget geek and an early adopter for new technology
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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • RustLanguages
    • ReactLibraries
    • NextJSLibraries
    • TailwindLibraries
    • LightGBMLibraries
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • AirflowFrameworks
    • MLFlowFrameworks
    • JupyterFrameworks
    • KubernetesFrameworks
    • TerraformFrameworks
    • AWSFrameworks
    • HerokuFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • TableauAnalytics


At our Santa Monica space, team members enjoy all the benefits of our beautiful indoor-outdoor office with cold-brew coffee and kombucha on tap. Located on Pico Blvd in Santa Monica, the Inspire campus is located in a central location accessible from the 10 freeway.

An Insider's view of Inspire

How would you describe the company’s work-life balance?

From our Summer Fridays, Wellness Days, Wellbeing Offerings, and Flexible Time Off, Inspire understands the importance of a healthy work-life balance. When we are online, we are working hard toward our mission; when we are offline, our coworkers understand our boundaries and give us time to refresh.

Laura Petrenko

Community Manager

What projects are you most excited about?

At Inspire, the amount of business critical projects are endless. We have made great strides as a team to build our own reliable and accurate in-house energy forecasts to better serve our customers and provide them with clean energy. Currently, I'm excited to scale these models so that Inspire can continue expanding access to clean energy.

Belinda Le

Sr. Data Scientist

What are some things you learned at the company?

In my six years here I’ve become a more adaptable person that embraces change in the pursuit of progress. We’ve grown exponentially every year because we haven’t settled into a comfort zone. Instead we innovate, iterate and improve and I’ve learned to apply that to my own career development.

Ahsika Sanders

Sr. Channel Manager, Retail

How do you empower your team to be more creative?

We have a very strong and resourceful engineering team; when they are empowered to do their best, Inspire benefits from their creativity. I spend a lot of effort creating an environment that supports our engineers to simultaneously solve big problems (which help us achieve company goals) and enhance our systems' health (which improve our velocity).

Levent Tosun

SVP, Engineering

What's the biggest problem your team is solving?

Right now we’re shaping the roadmap of Inspire’s future. There’s a lot of exciting technology that we can try, but it has to be right. We don’t want to break what’s working as we plan this new direction.

Mukund Kaushik

Chief Technology Officer

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