Head of Marketing — TikTok North America

| Greater LA Area
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Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. TikTok's Brand team helps ensure we're delivering on this mission through all of our marketing and communication efforts, helping set the brand tone and bring the brand story to life through constant marketing innovation across advertising, digital engagement and social storytelling. We're looking for a North America Head of Marketing who can partner with a diverse team of highly skilled marketing and functional experts to help bring us beyond toward our insatiable brand ambitions. Specific responsibilities: -Lead and manage the US marketing team to achieve the business goals associated with the corporate strategy. -Cooperate with other function teams and allocate resources to define the overall marketing growth strategy for our products in the US and broader North America. -Plan and lead creative marketing campaigns and activations to increase brand awareness as well as acquire new users. -Provide inputs to growth, product marketing and branding strategy with your deep knowledge on market insights and industry trends. -Analyze the effectiveness of media campaigns to better optimize spend and performance, draw insights & make data-driven decisions that drive the marketing team’s goals. -Build up the US marketing team and optimize the best communication mechanism cross-teams.

Qualifications

-Bachelor’s degree or above in communications, marketing, journalism, or related fields. -Minimum 12+ years experience in a marketing or consulting role in a fast-paced tech, entertainment companies or big consulting firms/agencies. -Experience in both performance growth marketing and brand marketing required. -Deep insights in product marketing, community/social product preferred. -Successful record of releasing a product from 0 to 1 or independently leading successful campaigns including planning/testing, creative development, and ongoing optimization. -Able to allocate resources in the most efficient way and get things done under time pressure with high attention to details. -Strong knowledge about programmatic media planning, effective brand marketing channels, partner co-marketing and acquisition/growth marketing. Product placement & Celebrity endorsement campaign experience a plus. -Proven track record of operating independently, and managing multiple projects simultaneously (strong project management skills). -Huge fan of Excel, Asana, Gantt Chart, Mindmap, Lucidchart or any efficiency/process management tools. -Excellent communication skills. -Proven leadership, team management and managerial ability.

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An Insider's view of TikTok

What’s the vibe like in the office?

In Los Angeles, our office building is always buzzing with activity and conversation. The office has a large communal space for meals and all team meetings. It is designed to inspire creativity and you can see this reflected throughout the building's design.

Lindsey

Employer Branding

How do you collaborate with other teams in the company?

I lead our college marketing efforts from our college ambassadors to campus events and partnerships. Just like other departments, I have the honor of collaborating with many teams across TikTok. I work with teams across the company to host events, run in-app campaigns, to promote through social media, and more. Teamwork makes the dream work!

Kayla

Brand Marketing Manager

How has your career grown since starting at the company?

My first role was in Business Development, where I helped media publishers get ramped up and familiar with TikTok. Since then I've been able to support our rebranding efforts, build processes to improve communication between our global teams and launch features used by millions of users.

Michael

Operations

What are TikTok Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
More on our global initiative, TikTok for Good, here: https://www.tiktok.com/forgood
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Free Daily Meals
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Online course subscriptions available
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