Head of Growth Marketing

| Greater LA Area
Send brief intro and resume to Ben Allen (COO): [email protected]
Apply now

Coastal Company Head of Growth Marketing

 

Coastal Company is seeking our first Head of Growth Marketing.​ The ideal candidate will have extensive digital and growth marketing experience and is looking for that next career step to lead and shape the marketing and insights functions at a rapidly growing consumer services and lifestyle platform.

This hire is critical to our vision and company strategic plan. This hire will assume leadership of the marketing function from the Founder/CEO and have the opportunity to organize and build their team along with launching new brands and products across an innovative consumer platform. Serious inquiries only please. Come join the tribe!

How to Apply: 1) Send introductory email and 2) current resume to Ben Allen (COO) ​[email protected]

 

What You’ll Do for Coastal Co.

●  Lead all growth marketing and efforts from the executive team reporting to the CEO

●  Define, measure and report the performance of all paid marketing channels and campaigns

●  Own all current and future marketing programs and channels

●  Define and maintain the marketing strategic roadmaps and playbooks

●  Generate sustained subscription and e-commerce sales and traffic growth

●  Work across the organization to conceptualize and execute growth programs

●  Develop a scalable growth strategy through our direct-to-consumer channels while

constantly evaluating different sales opportunities

●  Test and optimize creative, copy, audience and other campaign success factors

continuously

●  Own and efficiently scale a seven-figure marketing budget, allocating spend and optimizing

a blend of channels to achieve and exceed growth targets

●  Manage segmentation strategy and develop attribution modeling, ensuring we reach the

right audience with the right messaging, at the right place and time

●  Build analytics and insights functions to analyze membership, campaigns and channels

while testing and optimizing constantly

●  Recruit, coach and develop marketing teammates to support future growth as we expand

into new brands, verticals and businesses

●  Establish business relationships with best in class vendor partners

●  Model and utilize data with confidence and aptitude

●  Roll up your sleeves, jump in and get tactical when needed

●  Keep the organization focused on growth and fill gaps as we scale

 

Who and What You Are

●  5+ years of experience in growth marketing; 2+ years in a management role preferred

●  A marketing all-star ready to promote up and lead growth marketing for our brands

●  A leader, planner and decision maker who builds and empowers world class teams

●  Robust marketing experience with expertise in: Direct to consumer marketing, branding,customer experience, analytics, promotions and creative management, digital marketing, social media marketing, e-commerce (subscription commerce a plus), PR, CRM, CMS, marketing technologies, search, retention marketing, and partnerships

●  Affinity for Data - Analytical, experimentation driven who can find the signal in the noise

●  Proven track record of building a growth strategy from the ground up, connecting it to a

thoughtful roadmap & execution plan, and driving measurable results for the entire business

while managing budgets

●  Experience working across various internal and external marketing technologies, testing,

and tracking solutions

●  Experience leading, hiring, and building teams, establishing playbooks, cultures & rhythms

●  Ability to collaborate across multiple functions driving toward a common goal (marketing,

data science, product, engineering, business development, PR, social, brand & creative

teams)

●  Experience working in a fast paced, entrepreneurial, growth minded consumer company

●  Bachelor's degree in marketing or a relevant field required; Graduate degree a plus

 

What Coastal Co. does and provides for you:

●  Competitive compensation with possibility of equity for the right candidate

●  Benefits

●  Coastal Co. Membership included for Employees + Partner

●  Frequent Culture events

●  Commuting allowances

●  Fitness / Lifestyle allowances

●  Great work environment with ocean views

●  Opportunity to make a substantial impact to the trajectory of the business

●  Working from Greater LA / North County San Diego with opportunity to work remotely 20 - 40% of the

time

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Send brief intro and resume to Ben Allen (COO): [email protected]
Apply now
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Send brief intro and resume to Ben Allen (COO): [email protected]
Apply now
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