Google Adwords Specialist

| Santa Monica
Hawke Media is looking for a Media Buying Expert to assist in the development and execution of our marketing and campaign efforts. Responsible for leading client communication, strategy, campaign evolution and reporting, we are seeking an extremely driven, quick-learning, and detail-oriented individual.

Responsibilities:

  • Planning and managing Paid Search campaigns for clients across different industries
  • Implementing campaigns using a structure and strategy that best suits a client’s business and goal
  • Performing keyword research and writing ad copy
  • Conducting A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results
  • Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our clients' websites while maintaining a strong ROI for every client's marketing budget
  • Communicate with the client on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance
  • Collaborate with internal members across marketing channels to ensure the team is in line with the client's brand, budget, and overall marketing goals
  • Staying informed with Paid Search industry best practices, new trends and technologies and platform updates (e.g. AdWords, Bing, etc.)

Skills and Experience:

  • Proven track record of success in previous job (e.g. helped a client achieve X business goal; retained a client for X amount of time)
  • Preferred example(s) of success: Helped a client grow their overall profit with paid search and has the numbers to back it up, helped a client reach a target CPA/ROAS and has the numbers to back it up
  • Client retention (at least 6 months)
  • At least 1 year of AdWords experience is preferred 
  • Ideally, the candidate planned, implemented and ran actual paid search campaigns for an actual company
  • Digital marketing background is preferred
  • Understands basic marketing concepts (e.g. sales funnel)
  • Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, pages/session, etc.)
  • Thrives in an autonomous working environment
  • Reliable, takes initiative and finds ways to solve problems independently
  • Passionate about developing knowledge and personal growth in Media Buying
  • Know the basics of media buying from both the client and media buyer’s perspective
  • Comfortable with client-facing work; good communication skills
  • Analytical - able to take data and identify trends, improve performance, solve problems, etc.
  • Not afraid to fail; eager to learn
  • Quick at learning; attentive to detail

Bonus Points

  • Experience with Bing Ads, Yahoo Gemini, Google Analytics, Google Data Studio, Excel, Shopify and/or Photoshop

What Hawke Offers

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one ofInc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one ofGlassdoor’s 50 best places to work in the country!

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Location

1640 5th Street, Santa Monica, CA 90401
1640 5th Street, Santa Monica, CA 90401

Perks of working here

401(K)
Company Outings
Dental Benefits
Health Benefits
Pet-Friendly Office
Vision Benefits
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