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Email Marketing Campaign Specialist

| El Segundo
Safer Students. Better Learning. At GoGuardian our software is revolutionizing K-12 education by helping teachers and students tap the educational power of the internet in safe and inspiring ways. As the only solution in its space built exclusively by, for, and with educators, it's easy to see why GoGuardian was just named Inc. 500's fastest growing Education company and 5th fastest growing Software company. 
 
GoGuardian is seeking an Email Marketing Campaign Specialist to be responsible for the day-to-day, hands-on execution of GoGuardian’s email campaigns that generate and nurture qualified leads for our sales team. This role is tactically focused on the execution of email campaigns and responsible for ensuring the right content gets to the right customer at the right time. This position is an Individual Contributor and reports to Director of Sales & Marketing Operations. 
 
Responsibilities
· Perform day-to-day email campaign activities including set-up, scheduling, testing, quality assurance and deployment
· Build, maintain, and manage email lists
· Troubleshoot technical issues, list segmentation and other aspects of execution
· Continually analyze emails, landing pages and campaign performance in order to recommend changes and improvements
· Develop and deliver reporting on data integrity of email addresses and campaign success rates
· Ensure emails follow industry policies and best practices
 
Qualifications
· 2+ years’ experience working with B2B email content and online marketing
· Proven success with pipeline growth through email marketing, marketing automation, and lead nurturing
· Must be comfortable working in both a team environment as well as solo
· Experience with Salesforce CRM and Pardot a plus
·  Up-to-date understanding of outbound marketing best practices
· Analytical and quantitative skills for optimizing campaign performance
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

200 N Sepulveda Ave, El Segundo, CA 90245

An Insider's view of GoGuardian

What are some social events your company does?

We love hanging out together here at GoGuardian and have a different social event almost every week! We’re not short on company events like Oscar viewing parties, basketball or crafts club and Harry Potter birthday celebrations. We also love smaller team events and have done everything from ice skating to biking on the beach to Korean BBQ /karaoke!

Tamar

Business Analyst

What's the biggest problem your team is solving?

Our vision brings tall challenges; one of which is finding ways to sift through nearly insurmountable amounts of data, finding the important nuggets of information, then surfacing it to the right people. By using a combination of machine learning and cutting-edge data science (really), we're building better products for our users.

Zach

Senior Designer

What are some things you learned at the company?

One of GoGuardian's core values is to experiment and learn. I think the engineering team embodies this well, and one skill I have learned is to be open to all the learning opportunities available and not be afraid to try new things.

Melinda

Software Engineer

What's something quirky about your company?

Being a company geared towards improving education it’s only fitting that we embrace the theme of the most magical school on the face of the Earth. Of course I’m referring to Hogwarts School of Witchcraft and Wizardry. There’s nothing like wrapping up a game of Fifa in the Forbidden Forest and then jumping into a meeting in the Ministry of Magic.

Cole

Sales Operations Specialist

What are GoGuardian Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Relax, recharge, and refresh with weekly yoga classes & guided aromatherapy meditation. Whether you're a golfer or a gamer (or both), there's probably a weekly activity with your name on it.

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