Email Marketing Associate

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Discover it Here.

At Nordstromrack.com and HauteLook, we strive to empower shoppers through choice and discovery of the hottest fashion at great prices.  At the intersection of technology, fashion and design, we value employees who have great in-“sites” to fashion and e-commerce, act fast, think creatively and embody our customer-first mentality. Our fast-paced, dynamic culture attracts creative, passionate individuals with a determined, can-do attitude and entrepreneurial spirit.  Work hard and play hard in a fun, casual and collaborative work environment in the heart of Downtown LA. 

Summary:

This role is responsible for strategic input and execution of emails for Nordstromrack.com | HauteLook. This position will report to the Digital Marketing Manager.

A day in the life...

  • Manage promotion calendars and wireframes to create email strategy
  • Create campaign briefs & initiate kickoffs with agency partners
  • Support Segmentation matrices and facilitate execution of marketing campaigns
  • Support in optimizing all campaigns by testing subject lines, creative, copy, send time, etc.
  • Support development of testing plans, report results, and provide recommendations
  • Avid mobile first approach to optimizing all email templates
  • Track campaign effectiveness and optimize results
  • Create and measuring weekly dashboards around email KPIs and making recommendations based on findings
  • Monitor email send counts, engagement, and revenue across all campaigns
  • Ensure emails are executed utilizing best business practices to optimize results
  • Responsible for flawless execution on all emails — QA content, linking, segmentation, etc.
  • Manage end-to-end production of all emails — this includes email development, campaign setup, reporting, and daily monitoring
  • Work closely with cross-functional teams (Design, Tech, Event Ops, and Brand Sales) to ensure timely deliveries of all creative assets are scheduled prior to deployment.
  • Support in maintaining email deliverability across all IPs

You own this if you have...

  • Degree in Marketing or related field
  • 3+ years of email marketing experience in fashion ecommerce
  • Experience working with ESPs and email vendors
  • Experience with key email metrics to support and recommend innovative marketing strategies
  • Strong Microsoft Office and analytical skills
  • Knowledge in CAN-SPAM and email best practices
  • Experience with Dreamweaver, HTML Coding and CSS
  • Ability and willingness to quickly learn tools and processes
  • Impeccable attention to detail and quality assurance
  • Exceptional written and verbal communication skills

We’ve got you covered…

Our employees are our most important asset and that’s reflected in our benefits. We listen to what's most important and continue to evolve our offering to support both our employees and their families.

Beyond strong health, retirement and time off benefits, Nordstrom is proud to offer:

  • Commuter Benefits
  • 100% Paid Parental Leave
  • Charitable Giving and Volunteer Match
  • Merchandise Discount
  • Nordstrom Stock Purchase Plan

A few more important points...

The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.

Nordstrom will consider qualified applicants with criminal histories in a manner consistent with all legal requirements.

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Location

Our office is at The Bloc in DTLA with coffee, delicious bites, and the 7th Street Metro Station only steps away!

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