Based in sunny Los Angeles, Ritual is a new kind of health brand led by the belief that you should know exactly what’s in your vitamin and how it works. We use only the best nutrient forms and publish our sources and research for all to see -- because transparency is kind of our thing. Our mission is simple: to inspire women to feel their best, every day, through healthy, daily habits.

Our team of curious skeptics is made up of world-class scientists, artists, e-comm whizzes, and straight up hustlers. We’re small, well-funded, and on a mission to reinvent an entire industry. If you’re a team player and questioner who refuses to settle for pseudoscience and thinks outside of the traditional marketing box, we want you.

What You'll Do

Ritual is looking for a smart email and holistic lifecycle marketer who will develop, manage, execute and optimize campaigns that will grow Ritual’s relationship with customers. As an integral member of a performance-driven team, your role is to streamline the customer onboarding experience, implement win-back and loyalty campaigns, and automate ongoing marketing efforts to develop long-term relationships with customers. Included within this will be a focus on customer segmentation, designing behavioral triggers, market research, analyzing and reporting on delivery and providing post-campaign analysis.

• Lead the ideation, prioritization and testing process of new ideas, focusing on breaking new ground anduncovering customer engagement opportunities that the company is not leveraging today.

• Develop a data-driven process to rank ideas against key business metrics/plans. Present findings and results
  to management and other stakeholders.

• Stay ahead of the curve on email and retention best practices.

• Dig into any other area of our marketing efforts where you can make an impact.

• Develop email marketing strategies for customer lifecycle, onboarding, growth, and retention
  programs.

• Foster a disciplined A/B testing approach and effective campaign measurement methodology,
  including design and management of control groups.

• Analyze response and behavioral data, and develop regular reporting for analysis.

• Work with customer insights and acquisition marketing teams to develop a better understanding of the
  Ritual customer, and develop segmentation strategies and content accordingly.

• Have the highest standards for building Ritual brand equity, brand awareness, and driving LTV.

• Monitor customer satisfaction and analyze churn/customer drop off.

Who You Are

You thrive in a fast-paced environment where decisions are made on the fly. You think for yourself and often do before being asked to do. You’re creative and witty, and put a unique spin on everything you do.

• EDUCATION: BS/BA, preferably in marketing, business or analytical field.
• EXPERIENCE: 3-5 years of digital marketing experience. Demonstrated success delivering multi-channel
  campaigns with a deep understanding of customer retention, email marketing execution and content-
  driven best practices.
• This role requires a broad skill set and the right candidate will be a confident, inspirational manager while
  also being strategic, creative, and analytical.
• Deep understanding of customer segmentation and ability to implement triggers based on customer
  data.
• A thorough understanding of direct-to-consumer marketing practices and methodologies.
• Someone who gets things done. You’re comfortable acting as a one (wo)man show and/or a project leader
  in a fast-paced, sometimes unstructured environment.
• Innovative. This is not your average CRM gig. We don’t want tried-and-true. Let’s explore new territory and
  reimagine what customer retention means.
• A versatile player. You add value at ground zero and 30,000 feet. You are as comfortable executing an A/B
  test as you are setting a strategic vision.
• Humble. You believe that what worked yesterday may not work today, and have a never-ending curiosity
  that drives you to learn and innovate.
• Communicator. You write well, understand the power of storytelling, and can parse through the numbers to
  uncover the story within.
• Analytical. You have strong quantitative skills and a natural inclination to base decisions on data.
• Gutsy. You understand that not all decisions can be made solely with numbers, and can blend art with
  science to guide key decisions.