Director/Manager, User Acquisition

| Santa Monica

We are seeking a Director/Manager, User Acquisition to lead the development, planning, and execution of acquisition marketing strategies for Fair.

Who You Are:

The Director/Manager of User Acquisition will leverage significant budgets to drive profitable growth. You will own acquisition performance while leading strategic, high-volume experimentation on all key current and potential user acquisition channels. You will partner cross-functionally with Product, Finance, Marketing and Engineering, reporting directly or indirectly to the Chief Marketing Officer.

What You'll Do:

  • Develop strategic, sustained user acquisition campaigns, driving continued high-quality volume to the app store and fair.com, optimized to return on ad spend.
  • Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, Twitter, mobile ad networks, ad exchanges, offer wall) while also ideating and establishing new user acquisition funnels for endeavor experiences.
  • Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators, and working with Analytics team on implementing improved business intelligence.
  • Own cross-functional and executive communication & strategy setting on user acquisition plans, working in conjunction with Product, Finance, Creative, & Engineering teams.
  • Help guide engineering on the SEO and ASO goals to be achieved in different markets.
  • Play a lead role in hiring, training and developing a world-class team to lead campaign execution, optimization & analysis, and oversee highly detail-oriented, tactical execution from that team.

What You'll Need:

  • 3+ years of acquisition marketing experience, with preference for direct-to-consumer, and specific experience with Facebook/Instagram, Google, Twitter and ad networks.
  • Demonstrated ability to effectively manage and optimize acquisition budgets.
  • Demonstrated ability to drive major incremental volume & returns from creative development, creative testing & creative iteration.
  • A balance of data-driven, analytical skills with demonstrated creative campaign wins.
  • Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Engineering to drive successful outcomes.
  • Previous experience or passion for consumer brands a plus.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • FlaskFrameworks
    • Ruby on RailsFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases

Location

1500 feet to the Santa Monica Pier. 1000 feet to the Downtown Santa Monica Metro stop. Views of the ocean (if you're standing in the right spot).

What are Fair.com Perks + Benefits

Fair.com Benefits Overview

Our name pretty much says it all. It’s our culture. It’s the way we treat our customers, our network of dealers and our fast-growing family of employees. We believe in hard work, and we believe hard work should be rewarded. That’s why we offer equity incentives, 100% coverage of medical, vision and dental premiums for employees and their families, 100% paid parental leave for 4 months, cellphone reimbursement, 401(k) retirement plans and free lunch 5 days a week for every employee. The way we see it, better to be more than fair than not to live up to our name.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
100% coverage
Vision Benefits
100% coverage
Health Insurance Benefits
100% coverage
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Fair offers unlimited PTO for regular, full-time employees.
Generous PTO
Fair offers 3 weeks vacation for hourly, full-time employees.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Fair offers delicious, healthy catered lunches Monday through Friday. Our menus are vegan and vegetarian-friendly!
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Underground employee parking. Outdoor patio space for lunching al fresco.

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