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Director of User Acquisition

| Hollywood

What the job entails:

Do you like poop? Of course you don’t. But apparently, many people do. This is exemplified by two of the most viral internet ads of our generation: Poo-pourri and Squatty Potty (look it up).

Jumpcut is an education company that sells online courses. We make most of our money through paid acquisition -- that means we spend between $500,000 to $1M a month on social media sites like YouTube, Facebook, Twitter, and Snapchat on funny, viral advertisements like this one: https://www.youtube.com/watch?v=-H-H3l3v-gE&feature=youtu.be

We are looking for someone who is clever, creative, and analytical to be our Director of User Acquisition and to create similar advertising experiences for our potential customers. Your responsibilities will be centered around the creation of ads (text, image, and video) that convert to sales and -- more importantly -- have the potential to go viral. You'll be managing this entire process: experimenting with new creatives we want to test, managing our creative team to get those assets out, and working with our operations and analytics team to release those ads and then iterate on them.

We’re currently operating mostly on YouTube and Facebook, but we’ll need your help in expanding to other platforms as well. You'll also be managing a creative marketing team (producer, video editor, motion graphics artist, marketing designer, etc). Some of these positions we already have in-house, and some you will have to recruit/hire yourself.

As the Director of User Acquisition, you'll have one of the most important leadership jobs at Jumpcut, as most of our revenue comes from converting cold traffic into leads.

 

Who you'll be working with:

This job will report directly to our CEO, Kong. In 2018, Kong and Peter (COO) have been the main people responsible for our advertising efforts on YouTube and Facebook, and you'll be working with them directly. Moreover, we have a remote team of five advertising analysts that do the day to day work on the platforms that you will immediately start managing on the first day.

 

Outcomes:

You will increase ad spend by 20% every quarter.

You will maintain an average of at least 4x ROAS on each platform we advertise on.

 

Technical requirements we're looking for:

  • At least 2 years experience on paid acquisition with a consumer-facing product
  • Deep knowledge of Facebook Ads or Google Ads, and management of 6 to 7-figure monthly budgets
  • Nice to have: Knowledge on other paid acquisition platforms (e.g. other social media or display networks)

 

Non-Technical requirements we're looking for:

  • Obsession with marketing and virality
  • Ability to think outside the box and come up with 10x ideas
  • Analytical skills and understanding of fundamental statistics to make data-driven decisions
  • Ability to find and recruit world class talent
  • Ability (or potential) to manage a team

 

Benefits, Perks, and Compensation:

We’ve got some pretty sweet digs, catered meals, unlimited PTO, and a full suite of benefits. Check out jumpcut.com/about for more information and to meet the team!

Compensation: $130k - $175k

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement

Location

Located in the heart of Hollywood - walking distance of amazing restaurants, the metro, and world-renowned entertainment/nightlife.

An Insider's view of Jumpcut

How does your team reward individual success?

Whether reward comes through bonuses, trophies at our all hands meetings or just a simple “great job” on Slack, my success is viewed as Jumpcut’s success. That’s never been unclear at a company that values “Helping People Grow”. It’s hard not to be thankful and even harder to not give my very best.

Mahim

Copywriter

What's the biggest problem your team is solving?

At Jumpcut, our mission is to help our students learn valuable skills. Education is a tricky area because everyone is so different in the way they learn and absorb information. Our biggest challenge is building a flexible online educational platform that works for every single kind of student out there, no matter your background or learning style.

Catherine

Product Manager

How does the company support your career growth?

I joined Jumpcut 10 mos. ago as a Customer Service intern - now I direct the entire CS team and am building our recruiting team, all while knowing that if I wanted to join a different department to learn new things, I'd be fully supported.

Point being: Jumpcut isn't kidding around when they say one of their core values is to "help people grow".

Terry

Customer Success Director

What are Jumpcut Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Literally the best PPO plan money can buy in California, plus a wellness program
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have an open vacation policy. Take a vacation whenever you need it — we don't count days.
Generous PTO
Jumpcut's vacation policy includes two weeks paid time off for all staff up to four weeks off for tenured team members of four years or longer.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Commuter benefits and parking stipends to help you get to work.
Company Outings
Free Daily Meals
Catered meals daily and unlimited Perrier. We get lunch and dinner catered from top LA restaurants every single day.
Stocked Kitchen
Parking
Pet Friendly
Fitness Subsidies
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