Director, Product Marketing at Honey

| Greater LA Area
!Sorry, this job was removed at 2:18 p.m. (CST) on Tuesday, December 17, 2019

Honey is a fast-growing startup based in Los Angeles. Our online shopping platform offers users a smarter way to shop. Through a simple browser extension, we open up instant access to exclusive savings, deals, rewards and discovery, all powered by the collective knowledge of Honey’s community of online shoppers. We are helping millions save when they shop online, and we're hiring!


About The Role:

We’re seeking a marketing leader to own the go-to-market plan for Honey Products. Honey is in the business of creating innovative and free software products to help members save money via delivering them with user-friendly technology and supporting our customers (who we call members) with easy to use desktop and mobile products. You’ll build a differentiated, defensible positioning for our product offering and craft marketing to communicate it effectively. This is a highly cross-functional role, both within our Marketing team and the cross-functional teams including product and revenue teams.


What You'll Do:

  • Represent the member and non-member and market (including customer journey and target personas/segments) generated from consumer and data insights
  • Build the product positioning, value proposition, messaging, competitive differentiation, and go-to-market strategy 
  • Conduct research to identify consumer insights around life events and shopping behavior. Use these insights to create a compelling narrative and shape the customer journey for Honey
  • Work with marketing channel owners (SEM, SEO, Direct Mail, Social, TV, Partnerships, etc) and the creative team to optimize the channel mix and deliver breakthrough campaigns that boost awareness and acquisition
  • Own setting and achieving customer acquisition targets and supporting marketing budgets in partnership with the marketing channel owners and finance
  • Work with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers’ advocate. Identify opportunities in the customer journey for growth
  • Understand and report on changes to the broader market context including market shifts and external factors

About You:

  • Bachelor’s degree and 8+ years relevant marketing experience, preferably in consumer product marketing, with quantifiable revenue responsibility
  • Strategy and Execution: Combine strategic thinking with tactical execution to drive customer acquisition through diverse channels
  • Customer Research: Conduct quantitative and qualitative customer research and distilling it into actionable insights
  • Analytics: Use data to drive strategy, execution, and optimization
  • Storytelling: Passion for crafting a compelling story that drives people to action
  • Self-Starting: Eagerness to roll up your sleeves to get things done (even the unglamourous things)
  • Flexibility: Problem-solve in a fast-paced, self-driven environment
  • Finance: Healthy understanding of money
  • Growth: Proven track record of building budgets and programs that support efficient growth

Nice-To-Have Qualifications:

  • MBA preferred

At Honey, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong because we believe that people do their best work when they can show up every day as their authentic selves. We welcome people of different backgrounds, experiences, abilities, and perspectives.

Honey is an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.


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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ApolloLibraries
    • GraphQLLibraries
    • KubernetesLibraries
    • DockerLibraries
    • React NativeLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • Apache Beam w. Google Dataflow using ScioFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • BigTableDatabases
    • BigQueryDatabases
    • ElasticsearchDatabases
    • Google SpannerDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement

Location

We're about a block away from the Staples Center, two blocks from the 7th Street Metro Station, and across the street from 7th and Figueroa!

An Insider's view of Honey

What are some social events your company does?

We have a regular company all-hands that gives everybody from different teams a chance to catch up with each other, quarterly recreational tournaments (usually ping-pong or competitive video games), board game nights, and a lot of the time just hanging out at whatever local events may be going on.

Sean

Software Engineer

How do you collaborate with other teams in the company?

Cross-team collaboration plays a big role in ensuring deploys go smoothly. Sync ups between Engineering, Product, Design, and beyond, occur on a daily basis. Whether it’s a drop-in at someone’s desk, a Slack message to update a spec/status of a ticket, or a full on meeting--the communication never stops, to ensure that we’re all on the same page.

Yvonne

QA Engineer

What are some things you learned at the company?

Being flexible and stepping out of my comfort zone. At Honey, several times I’m given the opportunities I’ve never had prior to working here. For example, I’ve had to schedule, plan and drive meetings. I’ve also had to get used to constantly presenting my work to my peers. It’s really great because it’s taught me how to be a better communicator.

Xola

Software Engineer

How do you make yourself accessible to the rest of the team?

We have a completely open culture at the company, from seating to communication. Every Friday we do a company wide stand-up where we are as transparent as possible. The only way we can hit our objectives is if everybody is operating with the same information.

Glen

COO

How has your career grown since starting at the company?

I started at Honey when there were only 10 people in the company and today we have over 100 employees. In the past 2 years we’ve seen tremendous growth both internally and externally which has allowed me the opportunity to build out a team underneath me, work across departments and provide input for the product and company’s future.

Stephanie

Sr. Director of Partnerships

What are Honey Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Our party planning committee and our Employee Resource Group committees plan events for Honey.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Beginning in January 2020 we will be offering an FSA for all employees who choose to participate.
Disability Insurance
Disability insurance covers 66% of annual salary.
Dental Benefits
Our dental plan covers 50 - 100% of expenses depending on the procedure.
Vision Benefits
Health Insurance Benefits
Honey's health insurance policy covers 80 - 100% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1X times an employee's annual salary.
Wellness Programs
Onsite Gym
Team workouts
Honey's team fitness initiatives include In-office yoga, In-office fitness classes, sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Honey matches 100% up to 3% of employee contributions
Company Equity
Honey is Restricted Stock Units to anyone who joins the team. Vesting occurs over a 4 year period with a 1-year cliff of 25%.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Honey provides employees with a flexible work schedule that includes flexible start and end times and work from home days when necessary.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Honey hosts quarterly all hands and outings. Teams have the discretion to host additional team outings.
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We offer employees Free on-site garage parking, A parking subsidy.
Recreational Clubs
Relocation Assistance
We provide relocation assistance for some roles for candidates who are not local to the Los Angeles area or other office locations.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Honey offers employees professional development opportunities like Onsite training courses, The ability to attend job related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Honey hosts lunch and learn meetings weekly.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, 1-to-many program.
Continuing Education stipend
We offer $5,000 annually for continuing education.
Online course subscriptions available
Paid industry certifications
We have an annual budget of up to $1,000 for paid industry certifications.
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