Director, Product Marketing

| Greater LA Area
Want to market the highest rated financial close accounting software with the greatest customer satisfaction--with an exceptional (and exceedingly rare) 4.8 out of 5.0 overall G2 rating? Interested in disrupting a market and establishing a new leader which counts Lyft, Zoom, Twilio and The Golden State Warriors among its more than 900+ customers? If so, FloQast would like to connect with you.
FloQast seeks to hire a director of product marketing to lead product and initiative messaging and positioning, sales enablement, content strategy and thought leadership. The role, reporting to the CMO, will partner closely with the marketing, sales and product teams to drive go-to-market strategy. The individual will additionally lead competitive analysis and create compelling content and thought leadership materials. With a deep understanding of our target customer and how our expanding solution fulfills their needs, the director of product marketing will play a crucial role to best position FloQast among prospects and clients.
For this role you need to have prior B2B technology SaaS marketing experience and while not required, ideally are knowledgeable about accounting and may have prior related experience. You must be an excellent communicator/presenter, possess strong writing skills and be a strategic thinker.
We are seeking Los Angeles, CA or Bay Area based candidates. If based in the Bay Area, ability travel to LA is required.
*Visa sponsorship is NOT available at this time

Responsibilities:

  • Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, content strategy and all cross-functional product launches
  • Lead continued efforts to define our target audiences and ideal customer profiles 
  • Continue to enhance and build out our library of enablement assets, arming field teams with tools that speed sales cycles, drive bigger deals and ensure high retention rates
  • Work cross functionally across Product, Sales, Customer Support and Marketing teams to launch new solutions to prospects and customers
  • Refine our value story and create supporting assets that empower our sales team to tell our story with conviction and proactively address the competitive landscape; dial in “emotive” drivers of accounting audience telling our story in context of why they care
  • Help drive and support press and analyst strategy
  • Serve as an evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we best position our company and solution
  • Collaborate with partners across the marketing, sales and product teams to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption
  • Lead a team tasked with creating relevant content and our online/social presence

Requirements:

  • 8+ years of product marketing experience with B2B SaaS products
  • Ability to lead cross-functional teams and influence stakeholders
  • Appetite to be both strategic and tactical; Creative thinker that independently generates and executes on innovative ideas
  • Excellent verbal and written communication skills
  • Ability to present to senior executives and customers
  • Proven track record in crafting compelling positioning and thought leadership content
  • MBA or Master’s preferred, but not required
  • Fintech domain knowledge industry experience a big plus

About FloQast www.floqast.com
FloQast is a fast-growing, Los Angeles-based, growth-stage company redefining how a critical business process (financial close) is performed. Our growth and success are fueled by a passion to define and dominate the close management software market. We are the first company of our kind to focus specifically on the mid-market. Our prospects have been hungry for a solution like FloQast and the response has made FloQast among the fastest growing FinTech companies with now more than 1,000 customers, including Lyft, Zoom, Twilio and the Golden State Warriors.
- We are fanatics about the success of our customers. Check us out on G2 Crowd 
- We are equally fanatic about creating and maintaining a fabulous culture of support and success for all employees. Check us out on Glassdoor
- We are moving quickly and there is a huge upside opportunity in terms of career growth
- FloQast offers competitive compensation, stock options, full benefits, and a positive and supportive work environment
- Named among Best Places to Work by LA Business Journal in 2020, 2019, 2018 and 2017
- Ranked #10 on The SaaS 1000
FloQast, Inc is committed to operating fair and unbiased recruitment procedures allowing all applicants an equal opportunity for employment, free from discrimination on the basis of religion, race, sex, age, sexual orientation, disability, color, ethnic or national origin, or any other classification as may be protected by applicable law. We aim to recruit the right people for the jobs we have to offer, and to assess applications on the basis of relevant skills, education, and experience. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and strive to provide a professional and welcoming workplace for all employees.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • HTMLLanguages
    • CSSLanguages
    • Es6Languages
    • MERN StackLanguages
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • OutreachLead Gen
    • ZoomInfoLead Gen
    • Gong.ioLead Gen

Location

Our Company is in a friendly area with restaurants within walking distance and gorgeous neighborhoods to walk through if you need a break.

An Insider's view of FloQast

What are some social events your company does?

Our Company regularly schedules fun social events such as Family Picnics, Bowling Parties, Escape the Rooms, and volunteer events to clean up local beaches!

Adey

Director, Human Resources

How do you collaborate with other teams in the company?

I started in Sales and worked closely with various Go To Market teams, now being in Product I work closely with Product and Engineering. At any moment, anyone from these departments make the time to give me feedback on a prototype or user flow because we all truly care about creating a product that is valuable and brings delight to our customers.

Brendan

Product Designer

What makes someone successful on your team?

Each Engineer has the opportunity to help make our product more successful. If they are motivated to learn new technologies, help refine our process, conceptualize solutions or knock it out, they will fit right in. There is room for all levels of growth and we really want to foster that growth at FloQast.

James

Principal Software Architect

How do you empower your team to be more creative?

Upper management is very accessible to the team, but we try to foster an ego-free, highly collaborative culture where everyone's ideas are welcomed and appreciated.

Amit

VP of Engineering

What’s the vibe like in the office?

Since we shifted to working from home, I've noticed that the constant buzz I love about FloQast hasn't changed at all. There's this quiet sense of purpose across all teams that makes me enthusiastic about logging on each morning. Being able to contribute is so fulfilling that you can't help but get excited about work each day.

John Siegel

Sr. Content Marketing Specialist

What are FloQast Perks + Benefits

FloQast Benefits Overview

FloQast offers a range of employee benefits including: competitive compensation, stock options, 100% employer paid Medical, Dental, Vision plans for employees and their families, Group Life Insurance, Short Term and Long Term Disability, Flexible Spending Account, unlimited vacation, fun social events. access to free online therapy and a positive and supportive work environment.

Culture
Volunteer in local community
FloQast sponsors the annual Devon Stern UCPLA Golf tournament to help raise awareness for persons with developmental disabilities. FloQast also does annual food and toy drives for local charities.
Partners with Nonprofits
FloQast has partnered with Holiday Heroes, a Chicago based charity, to launch the Los Angeles chapter. Holiday Heroes partners with local hospitals to provide parties for terminally ill children.
Friends outside of work
Eat lunch together
Intracompany committees
FloQast has an internal Social Committee that plans and organizes fun events every quarter from in-office Yoga, escape rooms, family picnics, go-kart racing, happy hours and more!
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
100% employer paid for employees and their families
Life Insurance
Pet Insurance
FloQast provides a 5-10% discount on Pet Insurance through Pet Benefit Solutions as well as a plan that offers discounts and savings on vet care, prescriptions and preventative care.
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Match charitable contributions
FloQast matched Employee Donations to racial justice organizations.
Child Care & Parental Leave Benefits
Child Care Benefits
FloQast subsidizes the use of the baby bassinet SNOO for new parents, it helps buy back at least 1 hour of sleep per night with a newborn.
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Our remote work program includes work from home Full-time remote for our Engineering department only.
Family Medical Leave
FloQast follows state and federal law in regards to job protected leave.
Adoption Assistance
FloQast offers 8 weeks of paid leave to eligible employees for the purposes of adoption.
Return-to-work program post parental leave
Company sponsored family events
FloQast hosts an annual Family Picnic for employees to attend and bring their families, friends and pets. Food, drinks, fun games/activities like corn hole, glitter tattoos, bubble soccer and more!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Game Room
FloQast has an in office Ping Pong table, corn hole and lots of board games. Some employees are even known to hook up their video gaming system to the main projector and play Mario Kart.
Stocked Kitchen
FloQast provides a fully stocked kitchen with a wide variety of snacks, sandwich meat, breads, salad, yogurt, coffees, teas, cold brew on tap and more.
Some Meals Provided
Employees get free lunch every Friday and any time we host a company wide meeting.
Happy Hours
Happy Hours are hosted in-house on occasion with more frequent department planned happy hours.
Parking
We offer employees free on-site garage parking.
Recreational Clubs
FloQast sponsors voluntary basketball and volleyball leagues for employees.
Fitness Subsidies
If Employees select the Base Medical PPO plan or waive the Medical plan altogether they receive a free LA Fitness gym membership.
Professional Development Benefits
Job Training & Conferences
Lunch and learns
FloQast hosts a Quarterly Lunch and Learn where all Department Heads will present on their team initiatives, goals, accomplishments and provide insight into how their input affects company operations.
Cross functional training encouraged
Promote from within
Paid industry certifications

Additional Perks + Benefits

Competitive compensation; Medical, Dental, Vision 100% employer paid for Employees, Spouse and Dependents!; Group Life, Short Term and Long Term Disability at no cost to Employees; Flexible Spending Account (FSA); Fast growth and opportunity for career growth; Positive and supportive work environment; We're always looking for more ways to enhance employee benefits as we grow as a Company!

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