Director, Product Marketing

| Greater LA Area

Responsibilities

Reporting to the SVP, Chief Marketing Officer this role will understand how to partner with design and development and successfully drive consumer change.

Job Responsibilities:

  • Develop comprehensive business plans including strategy, business case, marketing and budgets for brands.
  • Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs.
  • Collaborate with Product Management to refine the product value proposition and positioning.
  • Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership.
  • Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience.
  • Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning.
  • Partner with analytics and finance to build annual product P&L.
  • Establish KPIs for product launches and rollouts in alignment with product leads.
  • Enable ongoing connectivity between Product teams and other key stakeholders.
  • Key KPIs/Measurement: NPS, revenue, penetration etc..

 

Qualifications/Requirements

• A Bachelor’s degree and 6-8 years’ Product Marketing experience

• Hands on experience working along side a development (physical or digital) product team

• Solid understanding of consumer needs, competitive landscape

• Superior communication skills with the ability to interact cross-functionally internally and externally with business associates and clients

• Exceptional organizational and time management skills with the ability to execute against multiple, high-priority projects



• Proven leader with a positive attitude, interpersonal skills who thrives in a collaborative work environment

• Ability to work with cross functional teams to develop consensus within diverse groups and drive results

• Strong client orientation and consultative approach combined with a proven record of excellent program/project management and stakeholder management

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • NodeLanguages
    • GoLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularLibraries
    • Vue.jsLibraries
    • Polymer Libraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • AWSDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • Oracle ResponsysEmail
    • AirshipEmail
    • Email on AcidEmail

Location

We welcome you to the posh neighborhood of Beverly Hills 90210 nestled between Silicon Beach and the Entertainment capital of the world.

An Insider's view of Fandango

What’s the vibe like in the office?

There’s a tech start-up feel immersed in a shared passion for movies; our team’s welcoming and collaborative energy truly make the culture special. The innovative office space is an extension of the amazing atmosphere generated by the people. My favorite parts are the massive movie screen and the amazing rooftop patios with beautiful views!

Megan

Associate Recruiter

What makes someone successful on your team?

To be successful at Fandango, you need to be passionate, collaborative, and have a positive attitude. All of these go hand in hand when you enjoy where you work, what you do, and who you work with. We value uniqueness and empower collective ideas to drive innovation. Individual contributions and shared support across teams result in success.

Brian

CRM Operations Manager

What makes someone successful on your team?

What would make someone successful on my team is the ability to multitask; all the while, being able to be flexible and pivot quickly to make smart decisions, business decisions. Customer service supports all of the products under the Fandango umbrella, which are ever-changing. The ability to adapt is key!

Duane

Sr. Customer Service Manager

What are Fandango Perks + Benefits

Culture
Volunteer in local community
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Breakfast items available daily in the kitchen. Employees get free lunch on Tuesday, Thursday.
Game Room
Our game room includes Ping Pong.
Stocked Kitchen
Happy Hours
Happy hours are hosted On occasion .
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
More Jobs at Fandango14 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Sales
Content
Finance
new
Los Angeles
Product
new
Los Angeles
Product
new
Los Angeles
Operations
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles
Data + Analytics
new
Los Angeles
Developer
new
Los Angeles
Sales
new
Los Angeles
Design + UX
new
Los Angeles