Director, Product Marketing

| Greater LA Area

WHO WE ARE:

The Trade Desk is leading the way to the future of marketing by changing how advertising is bought and sold. Working with the largest brands and agencies around the world, our technology platform helps consumers discover products they want by enabling advertisers to target and reach them on the right channels at the right time.

Our platform enables ad buyers to create, manage, and optimize data-driven digital advertising campaigns across all channels, including connected TV. We offer unparalleled audience scale and reach, evaluating nearly nine million queries across the internet every second. It is the unique combination of the power of our platform and the expertise of our people that puts our customers in a position to succeed.

Employees join The Trade Desk to discover opportunity, contribute to our customers’ success, and be part of building the future of marketing. You’ll work with creative, compassionate, and collaborative colleagues that share a passion for making the internet better for all – a combination that simply can't be beat.

When you join The Trade Desk, you’re joining a family. We have open space work environments, adjustable sitting/standing desks, and a celebrated open-door policy (at all levels) that can inspire out-of-the-box solutions and camaraderie among your coworkers. The competitive compensation packages, full benefits, stock options, and additional discounted stock purchase opportunities, catered lunches, and offsite team building activities may cause slight to severe jealousy among your peers.

WHO WE ARE LOOKING FOR:

The Product Marketing Director and their team sit at the nexus of customer needs, the technology roadmap, competitive environment and the organization’s go-to-market activities. Product Marketing works closely with Product Management, Sales, and Account Management to communicate the product vision and differentiation. Working with Marketing, the Product Marketing Director collaboratively develops strategy and go-to-market plans for all products. This role develops strategy, along with their direct reports, for product positioning in-market, life-cycle management, and competitive analysis across the portfolio. This role will is a global role, driving localization and customization as necessary.

WHAT YOU WILL BE DOING:

  • Proven ability to coach, lead, manage, and inspire a high-performing, fast-paced, results-oriented team in San Francisco.
  • Work with Product Management, Client Services and Sales to identify customer needs, key product enhancements, and new products.
  • Proven ability to build global go-to-market strategies and plans, then execute with a large multi-functional marketing organization.
  • Ability to support your team throughout the go-to-market process: developing clear KPIs, managing & building insight-driven product marketing strategies that inform the go-to-market tactics, tracking campaign performance and reporting ROI back to senior management.
  • Be the "one-stop-shop" to the business for information on product, target market, competitors, and customers.
  • Ability to simplify complex subject matter into clear, jargon-free marketing.
  • Inspire creativity in the team to engage with our audiences in new, unique ways.
  • Understand broader market trends, our users & be the expert on competition.
  • Play an active role in the continual assessment of competitive landscape; support in development and refinement of competitive positioning.
  • Ensure that the team is focused, works effectively, collaboratively and creatively while supporting overall business objectives with necessary marketing materials.
  • Manage the process of gaining customer feedback to obtain competitive and market insights that can shed light on customer needs and inform key product enhancements and new products

WHAT YOU BRING TO THE TABLE:

  • 10-12 years global marketing experience.
  • Demonstrated ability to successfully lead and coach a team.
  • Deep understanding of the B2B advertising/marketing technology space or product marketing experience for a mid to large-sized SaaS technology organization.
  • Demonstrated success in product launches and end-to-end execution of marketing strategies and life-cycle management.
  • Excellent verbal and written communication skills.
  • Ability to translate complex concepts into competitive, compelling marketing messages.
  • Ability to drive communication processes and work effectively across global cross-functional teams.
  • Is hands-on and committed to exceptional output.


The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without a contract in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • FluxLibraries
    • ASP.NETFrameworks
    • AerospikeDatabases
    • SQL ServerDatabases
    • VerticaDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our LA office is across the street from the Promenade at Howard Hughes Center, offering a wide range of amenities with easy freeway access.

An Insider's view of The Trade Desk

How would you describe the company’s work-life balance?

It’s not uncommon in our Ventura office for several engineers to go surfing on their lunch break or when the waves are just right. For those of us who can’t seem to swim, we tend to play basketball during lunch. Others like to take hikes behind the office along the hillside, work out or even run along the beach.

Ephraim

Data Specialist

How do you collaborate with other teams in the company?

We work in pods of 3-4 per client. Each pod has a trader, account executive, and account manager. Typically, account managers handle the daily communication with the client, provide platform training, support traders in optimizing/troubleshooting campaigns, and support sales. The three roles are indispensable to each client .

Amy

Account Coordinator

How does the company support your career growth?

Everyone at The Trade Desk invests in each other’s growth. Management is very good about keeping up with everyone and understanding what your career plans are to help work with you in achieving them. The best part is being able to work together with a brilliant team to learn and grow together so you are never alone.

Nathan

Trading Specialist

How do your team's ideas influence the company's direction?

One of my favorite meetings is our monthly product pitch where employees from all over the company get to pitch their ideas to our senior leadership and product teams. We are a product driven company and nothing informs the direction of our business more than having a say in what we should build next.

Alex

VP, Client Services & Strategy

What’s the vibe like in the office?

People come to the office to get their work done, but also want to enjoy their time in the office as well. We all take turns DJ’ing the Bluetooth speaker in the office and taking music requests from others. There’s constant collaboration and communication going on between all teams in the office.

Katie

Senior Account Manager

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Culture
Friends outside of work
Eat lunch together
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking

Additional Perks + Benefits

Friendly Nerf wars, Foosball tourneys, and good vibes...our LA office is centered around bringing your whole self to work.

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