Director, Performance Marketing

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Aspiration is looking for an analytical, growth focused marketing leader to grow our customer base with a focus on large scale data-driven customer acquisition.  The right candidate is a mix of visionary and strategic thinker, all about keeping up with digital marketing trends and obsessed with tracking and reporting on the results.       

Key position requirements:

  • Develop and implement new paid marketing strategies, campaigns, and channels to drive growth 
  • Ability to think outside the box to come up with effective and innovative campaigns that leverage our unique mission-focused brand
  • Lead the execution of data-driven tests to determine the viability of new strategies
  • Work with channel leads to optimize SEM, mobile, Facebook, and other digital channels
  • Evaluate results and make data-driven recommendations to senior executives
  • Ensure that brand messaging and identity are reflected across the entire customer journey
  • Develop solutions that span multiple business goals, from awareness and acquisition through to referral
  • Work with internal creative teams and agencies as necessary to deliver world class marketing campaigns
  • Explore the potential of a range of emerging and established/offline channels, driven by a keen understanding of the customer journey
  • A focus on results, a bias for action and exceptional organizational and teamwork skills

Nice-to-have:

  • 5+ years experience working with a leading consumer-focused technology startup or fast-moving, innovative brand
  • 2-3 years experience with digital acquisition
  • Familiarity working with both internal creative/design teams and external agencies (creative, strategy and media buying)
  • Familiarity with data & analytics platforms such as Google Analytics, Looker and Mixpanel

Benefits

  • Working with a mission-driven company that's challenging the status quo and transforming the lives of millions by building a better and more socially conscious financial firm
  • Competitive salary + meaningful equity
  • Comprehensive benefits including health, dental and vision
  • Work in a brand new office space located in Marina Del Rey, steps away from great food, shopping and nightlife
  • 24/7 access to a our new state of the art on-site gym

About Aspiration

Often referred to as, ‘the financial firm with a conscience,’ Aspiration offers socially-conscious and sustainable banking, investment and retirement solutions that help people improve their own financial situations while making a positive impact on the world.  

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