Director, Marketing

| Greater LA Area

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The ideal candidate is innovative, creative, with a passion for the music industry with a focus on Urban music. Has the ability to create campaigns that help develop the careers of artists.

Job Functions:

  • Develop and execute comprehensive marketing plans and campaigns for album launches.
  • Develop and execute innovative marketing campaigns including social media, SEO, email/text, web development, data-capture, and advertising to aid in building awareness and growing a fan base around an artist.
  • Must be able to "think outside the box" and be able to implement new and effective ways to market and promote assigned releases
  • Coordinate all internal departmental efforts (digital marketing, sales, publicity, radio promotion, etc.) leading up to, and throughout, album release. To ensure proper execution of overall marketing plan to drive fan engagement campaigns and music consumption opportunities.
  • Act as primary liaison between artist and label, communicating status and issues back to label management while diplomatically representing the label's interests to the artist
  • Work in conjunction with artists, managers, and marketing team to create, maintain, and evolve artist brands
  • Generate timelines of project needs and key dates with all departments and coordinate the efforts to meet all deadlines
  • Analyse results of marketing efforts as well as any other appropriate contextual market conditions; identify key opportunities and communicate these to the team
  • Effectively manage marketing budgets for assigned projects
  • Oversee and coordinate the creation of tools needed for marketing, sales and advertising campaigns
  • Secure strategic marketing placements and opportunities with outside partners to widen the exposure for the artist and/or release
  • Manage a high volume of internal/external meetings and email correspondence

Job Requirements:

Skills/Abilities:

  • A general knowledge of all departments within a label, including: Digital, publicity, A&R, creative, production and promotion
  • Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
  • Creativity and willingness to think outside the box
  • Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to executives and management
  • Must be innovative with a high degree of energy, flexibility and interpersonal skills.
  • Must be adaptable and ability to establish good relationships
  • Proficiency in Microsoft Office programs, including: PowerPoint, Excel, Outlook, Word

Experience:

  • Music industry experience with an emphasis in marketing and the Urban space

Education:

  • College Degree required

Universal Music Group is an Equal Opportunity Employer.

Disclaimer

This job description only provides an overview of job responsibilities that are subject to change.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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