Director of Marketing

| Greater LA Area
The Director of Marketing is responsible for setting the strategic marketing direction and procedure for NEXT Trucking. He/she will be responsible for the execution of core marketing functions and the strategic positioning of the brand. We are looking for a breadth of skill from traditional to digital and everything in between. The Director of Marketing must be able to effectively promote and advertise NEXT Trucking to a non-tech customer through traditional grassroots marketing efforts like tradeshows, radio, and partnerships while aligning local social and digital marketing plans and execution. Ideally, this executive should bring senior-level experience and possess a successful track record building a brand in a startup environment. Supported by an effective marketing team based in the greater Los Angeles area, this person will produce new and innovative ideas and implement sound strategies and tactics that will maximize the brand to its fullest potential, increase customer traffic to the website, and ultimately fuel an increase in NEXT Trucking sales and revenues.

What you will be responsible for:

  • Lead the company’s marketing and strategic planning for NEXT Trucking, ensuring that all marketing functions and activities are carefully aligned and support the company’s well-defined creative vision and direction.
  • Grassroot, traditional marketing, including trade shows, events, print, broadcasting, outdoor and promotions
  • Work in tandem with the Product Team to develop overarching digital marketing strategy and approach, inclusive of social media, SEO/SEM, email marketing and web development.
  • Utilize and monitor promotions, advertising, media planning, consumer research, multi-tiered communications, traditional and social media tools and all other relevant marketing activities to reach various target audiences in the most effective manner possible.
  • Working with Senior Management, develop and implement a long-term brand positioning, designed to increase incremental user counts.
  • Play a central role in coordinating company’s resources in Operations, Purchasing, Product Development and Training to support brand positioning, advertising and marketing initiatives.
  • Prioritize and oversee research initiatives to identify, translate and apply consumer behavioral feedback and market trends to implement effective promotions.
  • Build and lead a small team of marketing professionals responsible for the successful execution of the company’s marketing plans and initiatives.
  • Ensure marketing efforts translate into measurable financial results through increased customer visits and overall revenue growth.
  • You may be called upon from time to time to perform other duties that may not be included in your job description

What you will need to be successful:

  • BS in Marketing or Business, Communications or other related disciplines with an MBA or advanced degree preferred
  • Strategic Start-up experience preferred
  • Progressive executive career track in brand management and innovation, traditional marketing and digital media, promotions and communications.
  • Experience balanced in strategic planning and execution - a keen ability to operate at a high level strategically with the energy to “roll up the sleeves” and ensure that the marketing plans are successfully implemented at the local and national level.
  • Able to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results.
  • Preferred personal characteristics include a highly professional, positive attitude, self-motivated, flexible, ethical demeanor, and well-developed interpersonal skills.
  • The ability to travel as necessary to support current and future growth.

NEXT Trucking is a venture-backed company boldly taking on the challenge of digitizing the $450B freight trucking industry. Our technology is transforming the way shippers and truckers engage and communicate by creating an on-demand platform where shippers can instantly find truckers with capacity and be able to have real time tracking updates and transparency with the movement of their freight throughout the entire shipping process. NEXT was founded by Lidia Yan and Elton Chung with over 20 + years of experience in logistics and technology. We have raised over $21M led by Sequoia Capital. We have assembled a team with experience from companies such as C.H. Robinson, Apple, Idealab, Kareo and GoFundMe. Come join us as we innovate the transportation industry.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM

Location

With easy access to the 105 and 710 you can easily hop on and off the freeway! The city's diverse culture creates a fun flux of flavorful restaurants.
2700 E Imperial Hwy, Lynwood, CA 90262

Insider's spotlight

What’s the vibe like in the office?

“Seeing the owners work just as hard and being present in the office inspires me to reach for higher goals.”

Sahar

LTL Senior Executive

What's the biggest problem your team is solving?

“I look at our product as something that goes way beyond the technology itself. Creating the optimal carrier experience means getting close to our users and understanding their needs. There’s no better feeling than finding a solution that not only drives growth, but also makes drivers’ jobs a little bit easier and little bit more delightful.”

Brian

Product Manager

What makes someone successful on your team?

"As a designer, one of the most important parts of being a successful designer is to always consider the system. We’re designing a system that spans online and offline so it’s critical that you think about how each piece fits into the system as a whole."

Cole

Director of Product Design

What is your vision for the company?

“We want to change the industry by streamlining the process for drivers to book loads and manage their trucks/fleets in an easy process so that they take a little bit of stress off their plate and enjoy what they do to the fullest.”

Eddie

Sr. Transportation Representative

What is your vision for the company?

"My vision is to be a transparent transportation company. We want to be the advocates for carriers, both big and small."

Corey

Carrier Rep

What are NEXT Trucking Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
NEXT's 401(k) retirement plan matches up to 5% of their annual base salary, with immediate vesting for matched contributions.
Company Equity
NEXT offers stock options that vest over a three-year period.
Vacation & Time Off Benefits
Generous PTO
NEXT's vacation policy includes two weeks paid time off for all employees and up to three weeks off for tenured employees of five years or longer.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
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