Director of Marketing Analytics

| Greater LA Area
What the job entails:
Do you love playing statistical games with large sums of money? If the sound of this makes you drool...keep reading.
Jumpcut is an education company that sells online courses. We make most of our money through paid acquisition -- that means we spend between $500,000 to $1M a month on social media sites like YouTube, Facebook, Twitter, and Snapchat on funny, viral advertisements like this one: https://www.youtube.com/watch?v=-H-H3l3v-gE&feature=youtu.be
We're doing pretty well. For every $1 we spend, we bring in $4 in revenue. The reason why we're doing well is because we have great ads. But equally important is the fact that we optimize the hell out of those ads. We're constantly testing different hypotheses (do niche ads work, or general ads? do we target audiences at the ad group, or campaign level? do we put a frequency cap on our ads to smooth out spend, or let it spike at the beginning of each month? when do we use CPL versus CPV campaigns?) that help us get better and better over time.
If you're currently a data scientist, data analyst, statistician, management consultant, investment banker, or all around data superstar, looking to grow in your career and lead an entire marketing analytics team, this is the perfect position.
Jumpcut is a profitable, Y-Combinator backed company, looking for our first marketing analytics hire. You'll come on to lead this team, grow the team, and grow our revenue from 2-3x in 2019, from $10M+ to $30M+.
Right now, we're also bringing on a director of user acquisition that will deal primarily with the creative side. You'll be working with them as a peer -- they'll be the creative, and you'll be the analytical.
While much preferred, we do NOT require significant paid advertising experience -- we've found that if you're smart and curious, have a head for analytics, and can think strategically, you'll be a great fit for the job. If you're hired here, we'll spend the first month teaching you everything we know about paid acquisition, and then you'll take it over from there.
Who you'll be working with:
This job will report directly to our CEO, Kong. We currently don't have a marketing analytics team; in 2018, Kong and Peter (COO) have been the main people responsible for our advertising efforts on YouTube and Facebook, and you'll be working with them directly. Moreover, we have a remote team of five advertising analysts that do the day to day work on the platforms that you will immediately start managing on the first day.
Outcomes:
You will increase ad spend by 20% every quarter.
You will maintain an average of at least 4x ROAS on each platform we advertise on.

Technical requirements that we're looking for:

  • At least two years of experience in statistical or data heavy role at an online-first technology company, management consulting company, or investment bank

Non-technical requirements that we're looking for:

  • Able to find the signal in the noise
  • Can not only extract data from large data sets, but is able to strategically evaluate the data to come up with action recommendations
  • Understands how hypothesis-driven testing works, and can design a process around it
  • Creative analytically, and can tease out insights from a data set that other people might not know how to approach
  • Able to train others to think strategically and analytically

Read Full Job Description

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement

Location

Located in the heart of Hollywood - walking distance of amazing restaurants, the metro, and world-renowned entertainment/nightlife.

An Insider's view of Jumpcut

How does your team reward individual success?

Whether reward comes through bonuses, trophies at our all hands meetings or just a simple “great job” on Slack, my success is viewed as Jumpcut’s success. That’s never been unclear at a company that values “Helping People Grow”. It’s hard not to be thankful and even harder to not give my very best.

Mahim

Copywriter

What's the biggest problem your team is solving?

At Jumpcut, our mission is to help our students learn valuable skills. Education is a tricky area because everyone is so different in the way they learn and absorb information. Our biggest challenge is building a flexible online educational platform that works for every single kind of student out there, no matter your background or learning style.

Catherine

Product Manager

How does the company support your career growth?

I joined Jumpcut 10 mos. ago as a Customer Service intern - now I direct the entire CS team and am building our recruiting team, all while knowing that if I wanted to join a different department to learn new things, I'd be fully supported.

Point being: Jumpcut isn't kidding around when they say one of their core values is to "help people grow".

Terry

Customer Success Director

What are Jumpcut Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Literally the best PPO plan money can buy in California, plus a wellness program
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
We have an open vacation policy. Take a vacation whenever you need it — we don't count days.
Generous PTO
Jumpcut's vacation policy includes two weeks paid time off for all staff up to four weeks off for tenured team members of four years or longer.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Commuter benefits and parking stipends to help you get to work.
Company Outings
Free Daily Meals
Catered meals daily and unlimited Perrier. We get lunch and dinner catered from top LA restaurants every single day.
Stocked Kitchen
Parking
Pet Friendly
Fitness Subsidies
More Jobs at Jumpcut9 open jobs
All Jobs
Design + UX
Dev + Engineer
Marketing
Content
Developer
new
Los Angeles
Design + UX
new
Los Angeles
Content
new
Los Angeles
Marketing
new
Los Angeles
Content
new
Los Angeles
Content
new
Los Angeles
Developer
new
Los Angeles
Marketing
new
Los Angeles
Marketing
new
Los Angeles