Director, Growth Marketing

| Marina Del Rey & Playa Vista
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Director of Growth

The Growth function at a SaaS business is the foundation of any sustained hyper-growth. World-class Growth teams will not only run the basic playbooks of ROI digital marketing but will continually find new ways to win. Taking an MQL goal and building out a budget tied to marketing activities that deliver a 12-month customer acquisition cost (CAC) payback period is table stakes. The one-percenter Growth leader will merge data and tools to identify customers most likely to buy. Once the customers' identified, data and tech are used to bring context and personalization to the buyer driving higher conversion rates. Overall great growth leaders are lifelong learners who are not happy if they are not learning, testing and measuring everything.

There are 4 main areas the Director of Growth will be a boss.

  1. Digital Channel Management
  2. Connecting With Customers
  3. Data Hacking
  4. Strategic

Digital Channel Management

Driving MQL pipeline dollars for the Ideal Customer Profiles (ICP) using the full suite of digital channels is straight forward. What we are looking for is someone that can take an MQL target and create a budget to hit the cost per MQL target. The workhorse digital channels of paid search and display can dominate the budget, but we expect you to use these channels differently. For example, when possible, your ad copy or creative has the context of the buyer journey. The search terms driving results are also being optimized for organic rankings and informing the content calendar. You work with the outbound team to identify key accounts and run an account-based marketing cycle to raise awareness.

The ultimate deliverable from the Growth team is a highly qualified MQL. The Growth leader will have built a lead scoring system that tracks engagement across sessions, devices, and channels. The lead score should be as real-time as possible and pushed to

MQL status in almost real-time. SDR team receiving the MQL will get the full context of the buyer allowing personalized outreach. Leads that don’t meet MQL criteria get nurtured with different context and cadences based on their lead score.

Connecting With Customers

Nobody buys because they saw your ad, nobody wants to read your whitepaper, and nobody wants to take your cold call. Customers buy because we have something that is going to make them do rad shit. The Growth team is usually the first touchpoint with customers, and we need to make an immediate impression on how they can become superheroes with our solution.

Data Hacking

We don’t expect the Growth leader to know Python and R, but you should have an idea of how to leverage a Growth Engineer that does. Marketing today is 20% creativity and 80% who can harness the most data. We expect the Growth team to leverage data to identify prospects who don’t self-identify. The Growth team will build target lists using tech stack info and when the stack changed to bring context to our outreach. Finally, when prospects and customers engage with Grow we wow them with the personalization that is spot on and not creepy. All of this requires creative uses of data connections.

Strategic

Growth teams that stand out all have one thing in common; they never only do the basics. Growth leaders need to run constant experiments to source entirely new ways of doing things. Strategic thought is not merely throwing random ideas out to see what works. We are looking for someone that understands our customers’ POV and can create value add strategies our customers will find helpful and share. Ideally, you come up with ideas that leverage product features and spread virally because of the wow moment for the customers.

Measurement

  • MQL pipeline dollars

  • Cost per MQL

  • MQL to SAL

About TeleSign:
TeleSign connects and protects online experiences with sophisticated customer identity and engagement solutions. Through APIs that deliver user verification, data insights, and communications we solve today’s unique customer challenges by bridging businesses to the complex world of global telecommunications.
Our global team consists of the best and the brightest in the industry and we treat them as such. We provide a variety of excellent benefits ranging from the standard: 401(k) matching, free lunches, generous PTO, and flexible schedules to the not so standard: quarterly performance bonuses, in-house massages, our state of the art office with panoramic views of the marina and hills, and so much more! 

TeleSign is proud to be an equal opportunity employer. We believe our differences help us create a better workplace, a better product, and a better community. We do not discriminate on the basis of race, color, ancestry, religion, national origin, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, age, genetic information, disability, military or veteran status, or any other basis protected by federal, state or local law, ordinance or regulation.


TeleSign also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
TeleSign is an Affirmative Action Employer and as part of the commitment to AAP, it will seek to ensure affirmative action to provide equality of opportunity in all aspects of employment, and that all personnel activities, such as the recruitment selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based on protected characteristics.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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    • JIRAManagement
    • Microsoft ProjectManagement
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Location

TeleSign’s global headquarters is located just steps from the beach in Marina del Rey and provides breathtaking views of Santa Monica & Hollywood Sign
TeleSign Tells Employees with Ideas: Great, Make Them Happen
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An Insider's view of TeleSign

How does your team reward individual success?

It’s great to be successful at TeleSign! Managers are very good at recognizing achievements and inspiring you to go do more. And on the top of that - we have annual achievers’ trip for 20 top performers! Every year we travel and have fun in one of the most exotic and adventurous places in the world!

Maja

Principal Customer Success Manager

How do you collaborate with other teams in the company?

As a member of the marketing team, I create our content. One way in which we collaborate is on the putting green in the sales corner. I hold a daily standup with them and pitch ideas over a putting competition. I simultaneously help drive revenue for the company and improve my short game.

Dave

Communications & Content Marketing

How does the company support your career growth?

I started at the company 6 years ago in Sales Development. Since then, I’ve done business on 4 continents and 11 countries. I have had the opportunity to experience firsthand how digital transformation is shaping the world we live in and creating new opportunities and challenges for those that can operate in an ever-changing business landscape.

Andy

Sales & Strategic Alliances

How do you empower your team to be more creative?

Providing the freedom and space to operate, we encourage our teams to innovate constantly, using their creativity to land on new and exciting outcomes.

Tim

Chief Financial Officer

What makes someone successful on your team?

To be successful at Telesign you need to be passionate, driven, and have a great attitude. If you are motivated to learn new technologies, help refine our process or conceptualize solutions, you will fit right in. We are big advocates of diversity and inclusion and we love how different we all are here.

Ben

Director, WW Customer Success

What are TeleSign Perks + Benefits

TeleSign Benefits Overview

TeleSign’s global HQ is located just steps from the beach and provides breathtaking views of the Pacific Ocean, Santa Monica Mountains and the Hollywood sign. Perks include an entrepreneurial environment with a flexible work schedule and open PTO. TeleSign provides its employees the chance to grow their career at the cutting edge of digital identity at one of Silicon Beach’s fastest growing tech companies.

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
We offer employees Free on-site garage parking.
Pet Friendly
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within
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