Director, Brand Management at Universal Music Group

| Santa Monica
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Bravado is the leading global provider of consumer, lifestyle and brand management services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado has representatives in 40 countries, providing services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.

Bravado works closely with new and established clients to create innovative merchandise products and marketing plans carefully tailored to each artist or brand. Clients include over a hundred music brands such as Kanye West, Justin Bieber, Travis Scott, Billie Eilish, Post Malone, The Rolling Stones, Bob Marley, Run DMC, Lady Gaga and Guns N' Roses. 

How we LEAD:

Bravado is currently looking for a Brand Management Director to join the Brand Management team and oversee a number of Bravado's contemporary artist brands. This individual will work with the unique needs and challenges of our clients to deliver full-service product management and marketing support in a variety of categories including strategic planning, brand development, consumer marketing and creative development. This person will be the central owner of the brands and will work cross-functionally with sales, licensing, direct to consumer and operations teams to develop creative plans and ensure they are executed flawlessly across the globe.

How you'll CREATE:

  • Define vision, mission, goals and strategy for each brand
  • Develop a global brand building and marketing plan that fits with the client/brand vision
  • Oversee the management of the product portfolio for each brand including product development, creative identity, style guides, etc.
  • Work closely with artist and their management to develop merchandising strategies resulting in best revenue opportunities
  • Ownership of the brand's P&L in a marketing-driven organization
  • Work with sales and direct-to-consumer teams to develop integrated marketing campaigns around artists
  • Oversee development of creative materials for artist roster
  • Develop and execute non-traditional marketing campaigns around artist merchandise
  • Develop and test new product concepts
  • Monitor and analyze business metrics in order to optimize product line and maximize commercial opportunity
  • Work closely with production, sales and touring departments to develop product lines and ensure that artist
  • Ensure campaigns and strategies are executed to the highest standards globally
  • Ensure all materials are consistent with strategy, on time and within budget, legally compliant
  • Develop artist brand standards and usage guidelines
  • Oversee the development of existing and potential client presentation materials

Bring your VIBE:

  • 5-7 years of experience with brand planning and marketing support
  • Experience in managing innovation and new product development
  • Working in teams, experience coaching employees' people and being coached
  • Independent self-starter, flexible comfortable working in unstructured environment, and able to manage multiple Priorities effortlessly
  • Excellent communication skills verbal/writing, meetings and presentations
  • Team player with collaborative style and good listening skills
  • Proficient in Word, Excel and PowerPoint
  • Demonstrated capability driving brand growth and brand equity with smart and creative marketing plans
  • Knowledge and interest in the latest fashion and designers, particularly streetwear
  • Experience working cross-functionally to drive brand and product initiatives from concept to execution
  • Proven track record of consumer engagement planning, innovative thinking, program development and execution
  • A strategic approach to brand building programs
  • Overall leadership and management of brand growth through sound strategic thinking and excellence in execution
  • Awareness and interest in current fashion trends and styles
  • Interest in music, especially pop/urban/hip-hop
  • Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media
  • planning and brand tracking tools
  • Experience in multi-cultural marketing
  • Foster and develop a strong partnership with the client
  • Bachelor's degree preferred

Perks Playlist:

  • Competitive Compensation Package including Salary, Benefits and Generous 401k Savings Plan
  • Paid Time Off – Paid Holidays, "Gift Week", Summer Fridays
  • Student Loan Repayment Assistance
  • Employee Developmental Support
  • Annual Gym Reimbursement Package
  • Pet Insurance, plus much more!

 Universal Music Group is an Equal Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • AccessDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • SAP HANADatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • Constant ContactEmail

Location

UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles

An Insider's view of Universal Music Group

What’s the vibe like in the office?

Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

Laurent Burte

Enterprise Portfolio Management Project Manager

How do you collaborate with other teams in the company?

Our team serves departments across the company by providing feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

Ashia Coleman

Junior Windows Systems and Application Administrator

What makes someone successful on your team?

Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

Todd Hancsicsak

Director, Rights & Repertoire Technology

What does your typical day look like?

There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

Gauri Gohokar

Project Manager

What are Universal Music Group Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Parking
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
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