ChromaDex is looking for a Digital Marketing Manager specializing in programmatic media buying. The ideal candidate will be well versed in the Facebook Programmatic platform.  This incumbent will work directly with our Facebook and Google teams to set and execute on the company D2C acquisition strategy.

Responsibilities:

• Develop, launch digital campaigns
• Direct agency and articulate requirements to creative teams
• Be comfortable interfacing with legal team to ensure creative meets with both regulatory and legal requirements
• Ensure tracking is working properly
• Manage campaigns to KPIs and within budget
• Report to executives on performance of campaigns and recommend next steps
• Review creative performance and replace, optimize, and/or modify creative as it fatigues

Requirements:

• Loves geeking out on hierarchical campaign structure how it affects algorithms
• Great at reading customer response to creative and ideating to develop new creative
• Has a strong passion for digital marketing and enjoys contemplating where digital marketing is heading
• Programmatic media buyer, adept at advertising in Facebook and Google AdWords
• Familiar with digital ad tracking, pixel implementation
• Expert at defining audiences and data manipulation
• Able to manage digital buys to target KPIs – in particular knows how to measure customer acquisition cost
• Familiar with Landing Page Optimization & defining audience targets