About the Company.

Gimbal is a marketing and advertising platform powered by physical-world data. Using our own hardware and software, Gimbal enables brands, media agencies, and marketers to deliver relevant messages in order to improve marketing communications and measure the effectiveness of their campaigns. Powered by its always-on location SDK, micro-location BLE beacons, and a complete mobile advertising stack, Gimbal’s suite of tools generates hyper-accurate location data that allows brands to target consumers more effectively and attribute their spend via actions in the physical world.

Gimbal is the most comprehensive location-based software and hardware provider in the country, led by a team of experienced serial entrepreneurs and media industry veterans. We’re headquartered in Los Angeles with satellite offices in New York City, San Diego, San Francisco, Chicago, and Columbus.

About the Job.

The Digital Marketing Manager is responsible for lead generation across all of Gimbal’s digital and offline efforts. In this role, you will build and optimize campaigns to increase the awareness of Gimbal’s brand, generate marketing and sales-qualified leads, and convert prospects with an eye towards optimizing budgets for the top-performing channels.

What you’ll be doing:

• Developing, executing, and optimizing the full cycle of all Gimbal paid and owned digital marketing initiatives (Search, Social, Display, and Email)

• Leading all campaign strategies including trafficking, QA, pacing, and delivery 

• Working with Marketing team to create and refine effective ad, landing page, marketing automation, and sales copy

• Reporting and tracking campaign effectiveness via KPIs, sharing regular updates and insights to the Director of Marketing and leadership team

• Managing campaign budgets and shifting spend across channels to increase ROI

• Building targeted audiences from a variety of data sources (Salesforce, web visitors, event lists, etc.) to deliver relevant content across channels

• Collaborating cross-functionally with other internal teams (Sales Operations, Ad Operations) as Gimbal’s paid marketing expert

Who you are:

• A relentless tinkerer — you believe good is the enemy of great. You are always testing hypotheses, building funnels, and tracking the results in search for the perfect formula.

• An analytical artist — you can work a spreadsheet with the best of them and identify insights that lead to better results

• A self-starter — you thrive working in a small, fast-paced team with lots of autonomy

• A systems thinker — you’re known for creating beauty out of chaos and can visualize (and build) each component of your conversion engine

What you have:

• 3+ years experience building paid/owned marketing campaigns on platforms such as Google AdWords, LinkedIn Campaign Manager, and Facebook Ads Manager, preferably at a B2B sales organization

• 1+ years experience using Pardot (Salesforce) to build and launch email marketing campaigns

• Experience setting up landing pages, launching A/B tests, and optimizing towards conversion on a variety of metrics

• Advanced experience using Google Analytics and Excel for performance analysis

• Experience running successful branding and Account-Based Marketing campaigns

• Proficiency in LTV/CAC modeling and segmenting

• Bachelor's in Advertising, Marketing, Math, Econ, or related field

Benefits & Perks.

It’s no secret that we work hard, but we also strive to create an office environment where the lines between work and play are blurred. This means we offer these great perks to help keep our team healthy, productive, and happy.

• 100% company-paid health, dental, and vision coverage for you and your dependents, as well as life insurance and disability coverage

• Unlimited paid time off - we trust your discretion

• Opportunities for profit sharing, bonuses, and ownership

• 401(k) plan plus company match 

• Cell phone reimbursement and subsidized gym membership

• Annual professional development stipend 

• Fully stocked kitchen - snacks, drinks, and catered lunch on Wednesdays

• Dog-friendly office

We are committed to an inclusive and diverse work environment. Gimbal is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.