Safer Students. Better Learning. At GoGuardian our software is revolutionizing K-12 education by helping teachers and students tap the educational power of the internet in safe and inspiring ways. As the only solution in its space built exclusively by, for, and with educators, it's easy to see why GoGuardian was just named Inc. 500's fastest growing Education company and 5th fastest growing Software company.

As our Marketing Automation Specialist, you will be responsible utilizing our platform (Pardot) to track, measure and analyze sales leads that will enable Marketing to make data-driven decisions and prioritization. You will play a key role in monitoring the impact marketing is having on revenue generation.

Working from our El Segundo office, this position is an individual contributor and reports to the Director of Marketing & Sales Operations.

Key Responsibilities: 

· Track, measure and analyze lead progression through the marketing & sales funnel

· Analyze and segment data/leads to drive operational improvements around lead conversions

· Produce campaign summaries (conversion rates, event registrants/attendees, email and event campaign metrics, etc.) in order to analyze past performance and identify new opportunities to improve existing and future campaigns

· Be the in-house manager of prospect lists, data integrity and data synchronization between our marketing database and Pardot/Salesforce

· Own the marketing stack; be the 'go to' person for day-to-day operation and optimization (Pardot / Salesforce)

Qualifications:

· Recent marketing automation platform experience with a focus on B2B lead gen and sales strategy (Pardot preferred)

· Experience managing sales / marketing lists, databases, etc. with a natural inclination to "get your hands dirty" in the data

· Comfort working in "startup mode" while also thinking through long-term process design

· Aptitude for understanding workflow processes and systems

· Experience with: SFDC, Google Analytics, Excel

· Preferred experience with: HTML, Gainsight, Reddit, Google AdWords