Digital Marketing Manager

| El Segundo
Looking for a Digital Marketing Manager to join the GoGuardian Team.
Must have experience in B2B, SaaS products/services.Strong lifecycle and retention marketing experience, including creating win-back campaigns and referral programs.Solid understanding of search engine ranking factors, algorithms and core SEO principles
Demonstrate experience leading and managing website, SEO/SEM, marketing database, paid social and display advertising.Highly collaborative and has an affinity for building relationships across teams including staff, external agencies, and vendors.Has comfort being in a hyper-growth environment.
Proven ability to work on multiple projects & prioritize effectively.Must have a positive, can-do attitude.Must have experience developing reports based on the description of business logic contained in report requests.Knowledgeable in CAN-SPAM, GDPR and deliverability best practices (DKIM, SPF etc.)
Proven experience working with industry tools and analytics packages including email, web analytics, CRM (e.g. Salesforce), and marketing automation platforms (e.g. Marketo).
Experience working with 3rd party tools (Moz, SEMRush, Keyword Finder) to develop SEO / SEM strategiesKnowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
Strong analytical skills and an expert inside of programs like Google Analytics.Demonstrates problem solving and analytical skills.HTML experience to implement emails, forms, links, etc.Experience with CSS a plus!

eMail Marketing:

  • Build and manage an effective lifecycle email marketing program. This includes, but is not limited to: customer/list segmentation, list management, building workflows, and creating emails.Leads the day-to-day management of email operations including project management, build, QA, deployment, and reporting.Manage email marketing; strategy, creative trafficking, calendaring, implementation, execution, optimization, monitoring, reporting and analysis to increase revenue.Monitor and optimize deliverability and ensure CAN-SPAM and GDPR compliance to maintain high deliverability, data hygiene, and channel health.Work with ESP’s to gain whitelisting / remove any blacklisting where applicable.Work closely to analyze and monitor results, high Inbox delivery rates define business and data requirements for email campaign implementations when it comes to building journeys, triggers, and dynamic emails.Analyze and report on email performance across all lifecycle stages.

Analytics and Reporting

  • Leverage web analytics data to identify key opportunities for improvement as well as quantify the impact of efforts.Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership based on agreed upon KPI’s.Drive analytics, dashboard creation and reporting for all marketing efforts.Develop dashboards, visualizations and granular datasets that provide actionable insights on marketing efforts and user acquisition.Measure, analyze and report performance for all digital marketing campaigns and channels, using the data to drive improvement and increase conversion rates.

Marketing Automation / LeadGeneration

  • Drives the targeting and customer segmentation for digital campaigns.Leverages automation to improve processes and productivity, and make recommendations to support an organization growing at a rapid pace.Utilize CMS (Wordpress & Hubspot) and Marketing Automation Platform (Marketo) to create landing pages, emails and related assets.Build workflow and logic for assets, Assist with Salesforce administration.

SEO

  • Work with information architecture and metadata to support content optimization and user experience initiativesDevelop SEO analytics to provide tactical and strategic support to the content production and product developmentProvide reports and analytics to support management in making business decisions in areas affected by organic search

PPC

  • Plan and execute all web, Google AdWords, Google Analytics, Paid Social ads and RetargetingAdvertising budget managementMeasure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)Data analysis (Excel and Google Analytics)

Join us in our mission to provide students with a safe and stimulating learning environment! At GoGuardian, you’ll get to work with interesting and motivated people and solve challenging problems in a great environment. If you’re passionate about protecting and cultivating a generation of learners, this is a great opportunity for you! You’ll be a joining a fluid, talented, and innovative analytics team focused on enabling and empowering our organization to make data-driven decisions. At GoGuardian, we pride ourselves on bringing the very best talent to empower millions of student lives in the most impactful way.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

200 N Sepulveda Ave, El Segundo, CA 90245
200 N Sepulveda Ave, El Segundo, CA 90245

Insider's spotlight

What are some social events your company does?

We love hanging out together here at GoGuardian and have a different social event almost every week! We’re not short on company events like Oscar viewing parties, basketball or crafts club and Harry Potter birthday celebrations. We also love smaller team events and have done everything from ice skating to biking on the beach to Korean BBQ /karaoke!

Tamar

Business Analyst

What's the biggest problem your team is solving?

Our vision brings tall challenges; one of which is finding ways to sift through nearly insurmountable amounts of data, finding the important nuggets of information, then surfacing it to the right people. By using a combination of machine learning and cutting-edge data science (really), we're building better products for our users.

Zach

Senior Designer

What are some things you learned at the company?

One of GoGuardian's core values is to experiment and learn. I think the engineering team embodies this well, and one skill I have learned is to be open to all the learning opportunities available and not be afraid to try new things.

Melinda

Software Engineer

What's something quirky about your company?

Being a company geared towards improving education it’s only fitting that we embrace the theme of the most magical school on the face of the Earth. Of course I’m referring to Hogwarts School of Witchcraft and Wizardry. There’s nothing like wrapping up a game of Fifa in the Forbidden Forest and then jumping into a meeting in the Ministry of Magic.

Cole

Sales Operations Specialist

What are GoGuardian Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Relax, recharge, and refresh with weekly yoga classes & guided aromatherapy meditation. Whether you're a golfer or a gamer (or both), there's probably a weekly activity with your name on it.

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