Safer Students. Better Learning. At GoGuardian, we work hard to help K-12 educators understand learning and equip them with the tools they need to help their students thrive. From cloud-based filtering and self-harm alerts to teacher/student chat and screen-sharing, GoGuardian’s software helps integrate technology with classroom instruction to improve learning.

As the Digital Marketing Manager at GoGuardian, you’ll plan, develop, implement, track and optimize our B2B digital marketing campaigns. Reporting to and working closely with the Director of Demand Generation, you’ll know which digital channels are best to reach the targeted audience and will work closely with internal marketing and sales teams to create digital marketing solutions that support the goals of increased awareness, lead generation, lead conversion, and brand recognition.

In this role your project management skills and the ability to track many moving parts is essential. Here’s some of what you’ll be doing in this hands-on role:

eMail Marketing:

• Build, implement and execute an effective lifecycle email marketing program: strategy, calendaring, trafficking, monitoring, optimization, reporting and analysis
• Work with marketing operations lead on day-to-day management of email marketing including: building workflows, creating emails, QA, deployment, customer/list segmentation, etc.

Analytics and Reporting

• Leverage data to measure, analyze and report on campaign & channel performance, using the data to quantify impact, drive improvements and increase conversion rates
• Develop dashboards that provide actionable insights on marketing efforts and user acquisition

Marketing Automation / LeadGeneration

• Drive the targeting and customer segmentation for digital campaigns
• Develop campaigns in marketing automation platform (Pardot) including landing page development, call-to-actions, forms and nurture workflow
• Match workflow logic to buying journey and target audience intel to drive engagement and conversion

SEO / Website

• Work in CMS with web development lead to update content (e.g., product pages, landing pages and blog) and determine information architecture, linking strategies and metadata to support content optimization and user experience initiatives
• Continuously develop SEO strategy and tactics for greater online authority and online publisher advertising opportunities

Online Advertising

• Plan and execute all web, Google AdWords, Google Analytics, Paid Social ads and Retargeting
• Advertising budget management

Qualifications

• 3-5 years related experience in B2B, SaaS technology marketing
• Solid understanding of digital marketing strategies, tools and tactics across a broad range of channels
• Proven experience working with digital marketing and analytics tools including CRM programs and marketing automation platforms (Salesforce, HubSpot, Pardot, Marketo, etc.)
• Solid understanding of core SEO principles and experience working with 3rd party tools (Moz, SEMRush, Keyword Finder); knowledge of test and learn practices a plus (A/B Testing, Multivariate Testing, etc.)
• Strong hands-on experience in eMail marketing including eMail development, list management, testing and deliverability best practices
• HTML experience to implement emails, forms, links, etc. Experience with CSS a plus!
• Comfort with being project-flexible in a startup / hyper-growth environment
• Stellar project management and prioritization skills
• Highly collaborative with an affinity for building relationships across teams including staff, external agencies, and vendors
• Expert in Google Analytics

Join us in our mission to provide students with a safe and stimulating learning environment! At GoGuardian, you’ll get to work with interesting and motivated people and solve challenging problems in a great environment. If you’re passionate about protecting and cultivating a generation of learners, this is a great opportunity for you! At GoGuardian, we pride ourselves on bringing the very best talent to empower millions of student lives in the most impactful way.