Digital Marketing Copywriter

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The Creative Content Editor is responsible for daily production of multiple branded projects, ensuring all content meets established quality standards. The ideal candidate will have a solid background in both content marketing for websites and project-management, but also possess the ability to work intensely and efficiently with external clients and freelancers. This person must be proactive, have a strong attention to detail and a passion for the editorial process.

Responsibilities

  • Work with a driven and highly-motivated team to support content production and delivery of content — typically at scale — for Hawke Media’s clientele
  • Create guidelines and copy Frameworks for websites, source and manage (qualified) writers and editors from our proprietary network of freelancers, facilitate content production and perform other duties to support successful creation of high-quality copy on deadline for site delivery.
  • Meticulously track content production
  • Communicate content written with clients, take feedback, and edit accordingly
  • Research a broad range of subjects to create specialized content requirements in a wide array of lifestyle verticals
  • Thoroughly review, assess and edit copy provided for creative engagements such as collateral or websites to ensure accuracy and consistency 
  • Confirm content meets both Hawke Media’s and each client’s individual standards, target demographic, as well as voice & style guides.
  • Brainstorm content ideas, topics and titles (often in conjunction with SEO insights)
  • Work closely with creative department (i.e., web designers, graphic designers, brand specialist) to develop, produce, package and deliver content
  • Ability to create and develop a brand voice and messaging to be used for content production and implementation

Skills & Experience

  • Bachelor’s degree in journalism, English, marketing, communications or related field preferred; minimum of 2 years content marketing experience (for brands) with a strong writing and editing background
  • At least 1 year project management experience (at the brand or agency level preferred)
  • At least 2 years editorial experience (preferably in digital media and e-commerce)
  • Ability to think creatively and brainstorm out-of-the-box content solutions that support business objectives and address client’s needs
  • Experience with copy for multiple formats (e.g., website content, blogs, infographics, print collateral, brand books, style guides, )
  • Solid Microsoft Office Skills, data management, PowerPoint and Excel experience needed
  • Proficiency in various tools: Google Analytics and AP style (SEMrush a plus)
  • Experience working with freelancers, making assignments, tracking, providing feedback and managing invoices for payment
  • Ability to balance several projects at once while working in a deadline-driven environment 
  • Efficient, accurate, organized, dependable and detail-oriented
  • Flexibility with rapidly changing priorities and customer needs
  • Experience with content management systems and online publishing tools or e-commerce platforms is a plus
  • Understanding of specific content best practices for websites and e-commerce
  • Familiarity with basic SEO concepts, including the role content creation plays in a sites' organic search traffic
  • Self–starter with strong interpersonal skills and experience collaborating in a team environment
  • Proficient understanding of the digital marketing space

What Hawke Offers

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!)

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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