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Digital Marketer

| Greater LA Area

Fame House, a Universal Music Group company, is looking for a Digital Marketer to join our team in Philadelphia, PA. As a Digital Marketer, you will have the opportunity to work with some of the most successful artists and entertainment companies in the world, and to work with emerging digital music and entertainment technologies. Successful candidates must have a high degree of comfort juggling multiple tracts of work, while discerning key information across a high volume of client communication. Must be comfortable working flexible hours when needed to cover night and weekend client activities.

Founded in January 2011, Fame House is an award-winning digital strategy agency with offices in Philadelphia, New York and Los Angeles that's built to uniquely serve the needs of the modern music industry. Fame House's early foresight into crafting services around the new opportunities of connecting artists and fans online led them to help establish a new key role within the music ecosystem serving artists alongside labels, management companies, event companies and agents.

The Digital Marketer reports into a Marketing or Account Manager and is responsible for a specific list of accounts and/or projects. In addition to crafting and executing marketing campaigns, he or she must contribute creative, innovative ideas to marketing plans and campaigns and is responsible for delivering against campaign and client goals. The Digital Marketer will be an Account Lead for select clients, for which he or she acts as both the client's primary point of contact at Fame House as well as the FH team member responsible for the account's success. He or she will manage interns and Digital Marketing Assistants, and may have other team members with dotted lines into him/her.

Job Functions:

  • Work with clients to conceive and achieve business objectives through digital and direct-to-fan marketing campaigns:
    • Develop marketing strategy for upcoming client milestones such as music releases, product launches, video premieres, tour announcements, public appearances, etc.
    • Develop marketing plans and content strategy for clients' digital and direct-to-fan channels, including but not limited to social media, email marketing, paid media, websites, web stores, and mobile apps.
      • Contribute original ideas regarding the creative use of emerging technologies to drive our clients' digital and business goals.
      • Write and execute content calendars for client social channels, as well as community management. Curate and design visual assets for content calendars, as needed.
      • Audit and optimize clients' digital channels on an ongoing basis.
    • Report on campaigns and overall performance of clients' digital and direct-to-fan properties:
      • Analyze real time performance of our campaigns to assess impact against client KPIs and business objectives (e.g. traffic to owned properties, merch sales, etc.
      • Translate data-based insights into specific action items for marketing plans and campaigns.
    • As Account Lead, manage select client accounts (typically 1-2). Responsible for:
      • Driving successful client results and day-to-day progress against the client's objectives.
      • Managing day-to-day communication with the client.
      • Coordinating with other team members across FH as needed to deliver high quality work.
      • Ensuring all deliverables are executed in a timely manner.
      • Setting specific, measurable goals for the account and individual campaigns.
      • Monitoring progress against these goals and reporting back to the client and FH Management on performance.
    • Manage Digital Marketing Assistant(s) and/or interns, supervising all daily tasks:
      • Report to his/her manager on performance of individual reports, communicating job expectations; planning, monitoring, and appraising job results; coaching and counseling reports; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
    • Keep abreast of evolving music industry and digital marketing technologies:
      • Must be able to speak to key new trends and to research new technologies on an ongoing basis, particularly as requested by clients and/or his/her manager.
      • Experiment with new tools and technologies as suitable for his/her clients' needs.
  • Job Requirements:

    Skills/Abilities:

  • Impressive verbal and written abilities - client communication skills are essential.
  • High level of comfort presenting to groups both over the phone and in person.
  • Deep knowledge of social media, emerging platforms, and associated marketing tools, particularly within the music industry.
  • Strong attention to detail; must be extremely detail-oriented.
  • Extremely organized and comfortable streamlining many moving parts. Comfortable juggling multiple high priority projects simultaneously.
  • Drive and confidence to take on new responsibilities. Must be proactive and willing to accomplish tasks with little oversight.
  • Self-starter attitude capable of owning important responsibilities and seeing them through to completion.
  • Ability to stay calm and collected under pressure, and to be accountable for meeting deadlines.
  • Flexible and able to adapt to changing client needs in a fast-paced environment.
  • Strong passion for marketing and the music industry.
  • Strong critical thinking skills and an ability to make informed decisions based on data.
  • Proficiency in Microsoft Office and Mac OS.
  • Experience:

  • 1-3 years interning or working in a digital marketing position, preferably within the music industry.
  • Experience managing business/brand profiles on social networks, such as Facebook, Instagram, Twitter, Snapchat, Tumblr, etc.
  • Experience in Wordpress, email marketing/CRM tools (e.g. ExactTarget, Mailchimp, Fanbridge), social and analytical tools (e.g. Simply Measured, Next Big Sound, Google Analytics).
  • Basic HTML, Photoshop, and Basecamp experience is a plus.
  • Education:

    • Bachelor's degree in music business, business, marketing, or a related field.

    Universal Music Group is an Equal Opportunity Employer.

    Disclaimer

    This job description only provides an overview of job responsibilities that are subject to change.

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
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      • Constant ContactEmail

    Location

    UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles
    21301 Burbank Blvd, Woodland Hills, CA 91367

    An Insider's view of Universal Music Group

    What’s the vibe like in the office?

    Everyone is hard working but it’s still a pretty relaxed and friendly environment. If you need any help people are always ready to make time. Between the conference room with all over music related decorations, big lunch room with table-football and arcade games and a very casual dress code, the overall vibe is really chill.

    Laurent Burte

    Enterprise Portfolio Management Project Manager

    How do you collaborate with other teams in the company?

    Our team serves departments across the company by provide feedback and best practices on software asset management. We get to work with a lot of different teams which is really interesting.

    Ashia Coleman

    Junior Windows Systems and Application Administrator

    What makes someone successful on your team?

    Our team relies on the ability to have quick and meaningful communications, sharing of ideas in a constructive way and working closely as a whole team. You also need to be interested in always learning. Technology never stands still and neither does this team.

    Todd Hancsicsak

    Director, Rights & Repertoire Technology

    What does your typical day look like?

    There is no typical day at UMG, which is a good thing! I get an opportunity to work with numerous individuals within IT and the business on a variety of global projects. Having the opportunity to work with so many talented people globally and continuously learn and contribute to our business is very exciting.

    Gauri Gohokar

    Project Manager

    What are Universal Music Group Perks + Benefits

    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability Insurance
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Life Insurance
    Pet Insurance
    Wellness Programs
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Vacation & Time Off Benefits
    Paid Holidays
    Paid Sick Days
    Perks & Discounts
    Casual Dress
    Game Room
    Parking
    Fitness Subsidies
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