Digital Growth Manager
Sagely Naturals is looking for a data driven Digital Growth Manager to join our team. This person would work closely with the CMO on digital marketing and customer acquisition. The ideal candidate would be a creative and nimble marketer, who is comfortable acquiring customers through platforms outside of paid Facebook and Google advertising. The overarching objective of this position is to acquire new customers, drive sales, build retention and lifecycle initiatives, and find innovative ways to grow long-term customer relationships and improve engagement and lifetime value.
- Well versed in website conversion, customer acquisition and customer retention tactics
- Actively manage, track and own Sagely our marketing KPIs (conversion, ROI, retention, etc.) through google analytics.
- Create reporting and dashboards for key metrics to illustrate progress against goals to support team activities and report to management on weekly/monthly basis.
- Help guide budgetary decisions with regards to digital marketing spend.
- Build and implement content strategy (blog, social, video)—you will not be writing the blogs but rather deciding what the topic of the blog should be and then measuring its engagement to inform future content strategy
- Build and implement affiliate marketing strategy
- Familiarity with amplifying content through platforms like Taboola and Outbrain
- Create and cultivate social media communities (Facebook Groups, Reddit)
- Develop and execute influencer strategy
- Understands how to gather and analyze consumer insights and market research (performing surveys, focus groups, etc…)
- Assist with the management of our PR firm, press submissions, and any events/activations.
- 3-5 years of online/direct to consumer marketing experience. Preferred experience in e-commerce or social media app.
- Hands on experience in digital channels such as FB, programmatic, Search, etc. preferred
- Strong understanding of core e-commerce, CRM, and Acquisition metrics
- Excellent written and oral communication skills
- Affiliate marketing experience
- Willingness to learn and experiment with new marketing tactics is a must. You must be willing and able to digitally test things, measure them, recalibrate, and then test again.
- Passion for natural products and helping people.
About Sagely Naturals:
Based in Santa Monica, California, Sagely Naturals was created by Kaley and Kerrigan after they each had a life changing experience with CBD. Believers in the natural healing power of CBD, they got to work on an approachable solution that could help people who want the therapeutic benefits of cannabis without the psychoactive effects. Sagely Naturals infuses hemp-derived CBD into products like lotion, capsules, sprays making them effective and natural alternatives to current Over-The-Counter and prescription pain relief, anti-inflammatory and anti-anxiety products. Our goal is to empower people to take back control of their physical and mental health and our mission is to get people back to doing what they love most.