Developed in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction

This Role

As a Demand Generation Manager at Boulevard, you will be responsible for managing and executing effective lead generation activities through B2B digital and direct marketing that target top-of-the-funnel programs to fuel pipeline growth for the sales organization. You will focus on the buyer’s journey to produce leads into the pipeline, but also tracking through to revenue for the business including a focus on lead conversion efficiency. 

In this role, your typical day will include working closely with the Sales, Marketing, Product Marketing, and Creative Services teams and external agencies to determine opportunities, manage and optimize campaigns both online and offline, and track the efficacy of demand generation programs to drive both sourced and influenced revenue.

You Will

• Manage end-to end digital campaigns by utilizing a range of techniques using SEO, paid advertising and search engine marketing, conversion rate optimization, programmatic advertising, email marketing, and paid social media optimization
• Look for new areas of opportunity through keyword analysis, campaign strategy, ad copy, bid management, ad quality, ad click through rate, CPA optimization and landing page testing
• Manage monthly PPC budget and optimize that budget for both lead gen and brand
• Work with the digital agency to build, manage, and optimize campaigns in Google Adwords and Facebook/Instagram
• Evaluate and make recommendations to prepare for changes and/or test new opportunities based on current market dynamics and competitive bidding
• Set up conversion goals, obtain, analyze and translate data using Google Analytics and other advertising platforms into actionable insights. You'll also be expected to synthesize information and present concise analyses to executive team regularly
• Drive innovation and implement testing strategies for digital campaigns and the marketing website to continually uncover optimization levers. Conduct A/B testing of page layouts and/or page elements via updating pages, page layouts and/or page elements within the CMS, and implement needed updates/enhancements in conjunction with web dev 
• Track Online Marketing and Paid Search trends and maximize our return on investment.
• Manage, develop, and deploy email campaigns for sales promotions, product announcements, nurture, and company announcements to drive effective brand awareness and lead generation
• Evaluate and optimize the Pardot Marketing Automation System by optimizing nurturing sequences to drive leads
• Conducts split tests on email headlines, body copy, timing/sequence, and email templates
• Manage QA/testing of demand generation campaigns prior to launch 
• Manage the marketing website and work with stakeholders to recommend plans and execute website updates to optimize website performance and increase search engine rankings, traffic, engagement and conversion rate
• Ensure campaign alignment with business initiatives, external market trends, ad competitor moves and gather feedback to continually optimize or pivot results
• Work with the in-house Creative Services team to develop short-form content for email campaigns, landing pages, display ads, scripts, social media, direct mail and other assets as needed

You Have

• A minimum of 5 years of experience with Search Engine Marketing, and organic and paid placements in social media platforms such as Instagram, Facebook and Linkedin
• Working knowledge of CMS and Landing page tools
• Very strong analytical skills and a data-driven mindset
• Ability to work well with multiple stakeholders, manage multiple projects and achieve measurable results
• Strong problem-solving and analytical skills
• Strong excel skills and proficiency with Microsoft Office and Google Suite
• Knowledge of how marketing automation and CRM tools work
• Most importantly, a sense of humor when working under pressure

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

About Boulevard

Boulevard was founded with the fundamental belief that personal care should be convenient for all. Our mission is to maximize potential for salons and spas, as well as the clients they serve.

Developed in collaboration with industry-leading owners and operators, our scheduling, point of sale, and conversation platform was carefully designed to drive revenue, automate workflows, and convert customers from visitors into valuable, long-term clients. By facilitating a better, personalized experience across every transaction and interaction, Boulevard’s technology not only helps salons and spas to survive, but thrive. 

As a venture-backed startup based in Los Angeles, we are innovating at the intersection of luxury and lifestyle. We are thoughtfully unapologetic about challenging the status quo in pursuit to help people become the best version of themselves. We use technology, design, and style to unleash the untapped potential in all of us, drive real results, and we're just getting started! 

Come do the best work of your life here at Boulevard.