EZ Texting is the #1 SMS marketing software, setting the standard for business texting platforms. Founded in 2004, the company’s award-winning products allow businesses of all sizes to reach and engage their mobile audiences.

The Customer Marketing Manager oversees the customer lifecycle including, but not limited to: customer communication, upsell / upgrade / cross sell opportunities, customer experience, and touch points. This includes serving as the voice of the customer and managing advocacy programs, as well as identifying appropriate communication channels and developing compelling messaging for individuals at each stage of the customer lifecycle, from signup, through revenue-producing activities, to retention, win-backs and more.

Responsibilities:

• Develop an in-depth understanding of EZ Texting’s customers, services, and the marketplace in which we operate.

• Create a scalable customer marketing program by aligning key resources across our customers success, sales and product organization.

• Collaborate with the Sales team on lead generation, nurturing, and scoring to drive deeper engagement and adoption.

• Build nurture strategies and execute programs to convert signups to new customers, increase usage/engagement of existing customers, and re engage latent/dormant customers.

• Create and manage a proactive pipeline of customer reference points and opportunities to leverage them: case studies, webinars, speaking events, sales presentations, analyst briefings and more.

• Oversee the implementation of, and manage technology and systems to support the customer marketing program, including a customer reference library.

• Manage regular customer communication including customer lifecycle campaigns, customer newsletter, and new product announcements.

• Partner with Customer Success team to identify and recruit customer advocates.

• Own and manage customer advocacy rewards and recognition programs.

• Partner with Product to organize and plan quarterly Customer Advisory Board meetings.

• Develop and consistently report on ROI metrics to help optimize programs and campaigns across the portfolio, and manage overall marketing investment of time, people, and money to bring the greatest possible return.

Qualifications:

• BA/BS required: Degree in Business, Marketing, Communications, Writing, or related field highly preferred.

• 5+ years of customer marketing experience (fast-paced, startup tech environment preferred).

• B2B and tech/SaaS marketing experience preferred.

• Solid data analysis and reporting skills, with an understanding of direct marketing KPIs.

• Minimum 2 years proven experience with leading marketing automation platforms such as HubSpot, Marketo, Pardot, etc.

Benefits:

• Fully paid medical, vision, dental and life insurance for self (50% for families)

• Stock options

• Paid vacation

• Unlimited sick leave

• 401(k) plan

• Paid parental leave

• Uncapped growth potential

• Fully stocked kitchens

• Pup friendly office

• And many more perks...