Content Marketing Manager
We’re looking for a hands-on creative content strategist to help us build a global brand. We’re already well on our way.
The ideal candidate loves to write, is a proficient project manager, and has fluency in metrics and reporting/quantitative tools (e.g., Excel, Google Analytics). is constantly thinking of creative campaigns/video content/social content/GIFs/stories, isn’t afraid to bring new ideas to the table, follows up-and-coming consumer brands closely, and has a pulse on influencers at all times.
This is a highly-visible role that will report to the Director of Marketing, and will own several critical marketing channels, specifically many of our organic / owned channels.
OVERVIEW
You are a strong cultural fit - this is just as if not more important than the functional fit
You have demonstrated success in building a brand through organic & content marketing from strategy to execution (e.g., writing & omni-channel distribution)
You know how to work cross-functionally with creative, growth, brand marketing, and customer success to get things done
You care deeply empathetic to the needs of our customers
The Flex Company is an equal opportunity employer
We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental, & vision and $1,000 annual learning credit to apply to anything that helps you grow professionally
VALUES FIT
Choose Love Over Fear
E.g., Has learned to make sound decisions from a belief in yourself, others, or opportunities rather than out of fear.
Optimize For Trust
E.g., A track record of taking accountability for mistakes rather than blaming others
E.g., Does not triangulate (i.e., politik) but communicates needs, concerns, and feedback directly with colleagues
Have a Growth Mindset
E.g., Does not just take constructive feedback well, but thrives in an environment where they actively seek feedback from colleagues
E.g., Is self-motivated to generate their best work and make greater impact tomorrow than they did today
Be You
E.g., Is comfortable being their authentic selves at work (including in their interview!)
RESPONSIBILITIES:
In 1 Month You Will:
Get to know our entire team and deeply understand our mission, vision & values
Understand & internalize FLEX brand voice and it’s nuances across channels (e.g., email vs. blog vs. flagship site)
Write creative briefs for external partners
Adhere to and supports execution of FLEX’s distinctive assets across all marketing communication channels (e.g., social, blog, email)
In 3 Months:
Identify new opportunities for organic growth & partnerships,
Executes social media/blog/email/pr copywriting
Owns content calendar including strategy, execution, distribution, and reporting (the latter in conjunction with internal data/analytics resources)
In 6 Months:
Builds out "always on" and seasonal/campaign-driven content strategy
\Execute new plans for organic growth via content marketing & partnerships
Demonstrate measurable brand awareness
Delivered against organic growth goals/OKRs organic growth goals
REQUIREMENTS:
5+ years experience specifically in a content marketing role growing awareness for a consumer brand
Have owned content/communications strategy development & planning
Expertise in developing an SEO strategy & accountability in leading execution (e.g., working with an SEO specialist/contractor for execution)
Proficiency in sourcing, recruiting, negotiating contracts, and managing outside vendors & partners (e.g., copywriters, influencers/micro-influencers, brand partners)
Omni-channel marketing experience
Brand marketing copywriting (e.g., blog, email, social, headlines, packaging, etc.)
INTERVIEW & HIRING PROCESS
Screening: We review all applications received through our website. Thoughtful cover letters encouraged
1st Round: 30-45 minute video call
2nd Round: On-site case interview with hiring manager + others as required
3rd / Final Round (as required): On-site interview with multiple members of our team
Reference checks
The typical timeline from final round interview to an offer decision one to two weeks
About The Flex Company
The Flex Company creates innovative products that are better for women's health and the environment. The Company is known for its differentiated period products, including its namesake FLEX menstrual disc, Softdisc®, and the FLEX Cup™.
The Flex Company is based in Venice, California, and exclusively manufactures its patented products in the United States and in Canada. Its products are sold online and through major retailers in the United States.
Led by founder & CEO, Lauren Schulte Wang, The Flex Company is working to create a world where every woman loves her body. Learn more at flexfits.com.