Content Manager at HopSkipDrive
Who we are
HopSkipDrive is the innovator in youth transportation, getting kids to their highest potential by removing mobility barriers, one ride at a time. Our platform is the safe, dependable transportation solution schools and families rely on to get kids where they need to go. Through our proprietary technology and innovative safety measures, our platform provides transportation solutions for school districts and families across the country. In addition, we partner with county governments and non-profits to help ensure educational access for some of our most vulnerable youth. We understand that transportation can be the difference between success and struggle, which is why we’re on a mission to use innovative technology, coupled with operational expertise and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they are going.
From our founding, when 3 moms came together to develop HopSkipDrive as a solution to their challenges getting their own kids where they needed to go, we have continued to innovate and execute, growing to now serve more than 7 markets across the country. We have driven more than 5 million safe miles while getting 750,000+ kids to more than 6,000 schools. Backed by top tier VCs and strategic investors, and with more than $27M in funding, we’re reinventing youth transportation.
We are based in downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s Best Places to Work.
Who you are
You are an A+ player who is looking for a challenging and rewarding experience. You are inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.
At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
The Content Manager will bear primary responsibility for generating editorial and direct response copy at a high level of quality to support a broad range of marketing and sales objectives for HopSkipDrive. You will play a key role in helping a hyper-growth brand tell its story to a responsive and rapidly expanding market, differentiate HopSkipDrive from its competition, and persuade diverse audiences.
In doing all of these things, you will learn more than you can imagine, and help kids realize priceless opportunities through mobility.
Your Primary Responsibilities
Understand our core audiences (schools, families, CareDrivers) and key buyer personas immersively.
Absorb brand and editorial guidelines into your DNA and adopt them in your work.
Work independently and with Business Intelligence to research long form content pieces and generate persuasive insights and proof points.
Write blogs, white papers, social media posts, webinars, video scripts, user guides, pitch decks, direct mail, emails, and landing pages that engage audiences, nurture opportunities, and build ridership and lifetime value.
Manage deadlines effectively across a range of active projects.
Contribute to a marketing machine that operates with scale and cadence.
Provide feedback to marketing leadership about brand pillars and core messaging as appropriate.
Assist with aspects of campaign coordination and advertorial content development as needed.
- 5 years’ experience writing engaging editorial and direct response copy for brands
- Impeccable and thoughtful communication skills, both written and spoken word
- Ability to absorb, mirror, and toggle between multiple audiences and voices
- Deadline orientation, organization, and relentless attention to detail
- Coachable and adaptable, with a healthy attitude toward edits and notes
- Undergraduate degree from an accredited college or university
- Journalism background
- SEO or SEO copywriting experience
- Sales enablement writing experience
Nice to Have:
- Some startup experience
What you will get
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.