Communications Manager

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GOAT is the world’s largest marketplace for authentic sneakers. Our Communications team fuels organic growth by introducing new shoppers to our brands, engaging current users, and bringing GOAT’s brands to life through creative storytelling. We are looking for a passionate Communications Manager to support GOAT’s Communication, and own our public relations efforts on behalf of GOAT’s sister company, Flight Club. Working with our Director of Communications, the Communications Manager will play an integral role in managing media relationships and securing press opportunities for Flight Club, while supporting the day-to-day Communications activity for GOAT. The ideal candidate is highly self-motivated, collaborative, strategic, with a passion for sneakers and 3-5 years experience in Communication or Public Relations.

In this role you will:

  • Cultivate and strengthen meaningful relationships with media and influencers
  • Develop content and story ideas to earn organic media coverage
  • Pitch and secure features, product placements, roundups and brand mentions
  • Update Comms folders with boilers, descriptors and creative assets
  • Assist in the development of communication strategies and tactics
  • Draft press materials including pitches, fact sheets and product overviews
  • Collaborate with Marketing to conceive and execute events generating brand awareness and PR value, including in-store activations, experiential events, store openings/new markets; secure pre and post event press coverage
  • Participate in execution of press previews and media tours
  • Monitor news coverage and identify potential story opportunities, stay up-to-date on the latest industry trends
  • Track and clip press coverage
  • Maintain global media lists

We are looking for:

  • 3-5 years Communication or Public Relations experience at an agency, in-house, or both
  • Knowledge of and interest in sneakers
  • Excellent oral and written communication skills
  • Excellent project management skills, with the ability to lead and manage multiple time-sensitive projects under tight deadlines
  • A quick learner, a self-starter, able to work independently, and and willingness (and ability) to handle the pressures of an increasing level of responsibility

Benefits and perks:

  • Join the early team and work closely with founders on all aspects of the company
  • Medical, dental and vision coverage
  • Competitive salary and generous equity grants
  • Daily catered lunches from LA’s best restaurants
  • Unlimited vacation

GOAT Group is the world’s largest marketplace for authentic sneakers. Our brands offer the greatest selection of sneakers available through company-operated retail stores, e-commerce sites and mobile apps under the GOAT and Flight Club brands. Through our innovative technology and service, GOAT Group has changed the landscape of sneaker commerce and has quickly become the most trusted source to discover, buy and sell authentic sneakers. We are backed by some of the leading names in venture capital including Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, NEA, SV Angel, Upfront Ventures, Webb Investment Network and Y Combinator. GOAT Group will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, if applicable.

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Location

Los Angeles, CA 90018

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