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Business Systems Analyst, Marketing Operations

| Greater LA Area

We’re looking for a Business Systems Analyst, Marketing Operations to join our Revenue Operations team. In this role, you’ll build and deploy marketing campaign infrastructure, configure list segmentations, build reports, analyze data, manage integrations, all while making incremental improvements to marketing initiatives.  

As a successful Marketing Operations Specialist, you’re comfortable in Marketo, Salesforce, and understand the SaaS customer lifecycle from lead to revenue to expansion. You’re passionate about automation, know how to make technology enable company goals, and are always looking to increase marketing performance.

This position is based in our in our headquarters in Carpinteria, CA. We’re looking for someone to join our team immediately.

What you’ll do:

  • Optimize automated marketing programs and lead buying, nurturing, and scoring tactics to increase brand awareness and develop qualified sales leads
  • Create campaign frameworks that influence nurture streams, achieve new logo acquisition, and drive customer growth
  • Provide troubleshooting, data cleansing, and assistance with data analysis across the marketing technology ecosystem
  • Assist with list imports and mass updates to the database
  • Utilize personalization techniques to support and drive effective Account Based Marketing (ABD) programs
  • Assist in managing and enhancing our existing marketing tech stack this includes configuring Bizible, Salesforce, and Marketo
  • In collaboration with the Marketing Operations Business Analyst, improve our marketing automation and orchestration capabilities to empower campaign owners to launch effective, repeatable campaigns at scale
  • Develop and support processes that ensure data quality and flow is maintained within and between Marketo, Salesforce, and other tools
  • Assist in the implementation of marketing tools and integrations

What we’re looking for

  • Bachelor’s degree preferred, but not required
  • 2+ years’ experience in B2B Marketing Operations, Demand Generation, or Revenue Operations
  • Solid understanding of Marketo, its features, modules, and usage scenarios; Marketo Certified preferred
  • Hands-on development and execution of marketing campaigns including building campaign flow, email, landing page and form creation, testing, media placement, tracking, etc
  • Knowledge of the Salesforce ecosystem
  • Experience with attribution software; Bizible preferred
  • Comfortable with data; Excel knowledge is required
  • Proven capability to serve as a collaborative team player across multiple functions and geographies
  • Ability to stay organized and manage multiple deadlines
  • Familiarity with ABM methodologies
  • Solid understanding of A/B/N testing techniques

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, housing complexes, and more. Our headquarters is located on the bluffs above the Pacific Ocean in Carpinteria, CA, with growing offices worldwide. Check us out on Glassdoor to see what others are saying about working at Procore!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Perks & Benefits

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings: competitive health care plans, flexible paid time off (Procore Values Time), employee enrichment and development programs, and volunteer days.

Read Full Job Description

Technology we use

  • Engineering
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • SalesforceCRM

Location

Procore's Carpinteria campus is the largest of our offices, with multiple buildings spread along the coast and surrounding areas.

What are Procore Technologies Perks + Benefits

Procore Technologies Benefits Overview

You are a person with dreams, goals, and ambitions—both personally and professionally. That's why we invest in our people through Learning & Development opportunities, Enrichment Programs, and providing the encouragement and resources to own your role.

Our offices are largely wall-and-door-free, and the company culture reinforces and celebrates creativity, autonomy, and ingenuity. We aim to create a work environment where our employees can say this is the best job they’ve ever had.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
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