About iHerb:
iHerb is one of the leading global e-commerce retailers with its emphasis on Nutritional and Wellness products. Our mission is simple…providing the best overall value for natural products through "e-simplicity." Our values can be best defined as an environment in constant and continuous pursuit to conscientiously meet the needs of our customers, business partners, and team members while doing our part to safeguard the environment.
Job Summary:

The Brand Strategy Manager is responsible for developing and driving House Brand Product initiatives. Responsible for brand identity and marketing strategy for all products. Work closely with cross functional teams on packaging design, product development and purchasing to develop an understanding of competitive landscape and consumer trends identifying opportunities for new products.

Job Expectations:

• Identify growth opportunities to drive new product development
• Develop segmentation for products and brands
• Create category, consumer, shopper and brand stories
• Work with Business Intelligence on shopper and consumer data
• Create new brands and lines of products with product development
• Develop and execute brand messaging strategies
• Write brand and creative briefs for House Brands.
• Manage internal and external partners on Design and Marketing collateral
• Work closely with Graphic Design on packaging design and development
• Develop content for all product labels, website and communication
• Manage brands for consistent look and messaging
• Develop promotional and social media calendar for product marketing
• Analyze pricing of products and monitor product performance
• Develop marketing/ promotional campaigns for House Brands

Knowledge, Skills and Abilities:

• Industry related experience, preferably with natural/organic product
• In-depth knowledge of the Dietary Supplement, Personal Care and Health Industries
• High degree of accuracy and attention to detail
• Self-starter with experience managing projects from inception to completion
• Strong interpersonal skills, discretion, diplomacy, and judgment.
• Strong teamwork ethic, positive proactive flexible attitude ability to take complete ownership of responsibilities.
• Strong computer skills, proficient with MS Office: Word, Excel, Power-point
• Proficient with social media communication/interaction methodologies
• Ability to work with multiple software systems

Experience Requirements:

Three (3) to Five (5) years of relevant industry experience with brands and categories

Education Requirements:

Bachelor’s Degree in Business or related field preferred, or a combination of education and equivalent work experience is required

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