B2B Strategic Marketing Manager
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- Actively partner with Performance Marketing channel managers (email, paid search, SEO, site search, display & video, affiliates, brand marketing, events, PR, and social media), to support the category sales and margin goals as well as all promotional aspects of the marketing campaigns.
- Conduct marketing channel and marketing campaign analysis, communicating channel and campaign performance to B2B team to assist in the planning of future activities / campaigns.
- Collaborate with PM departments to get products and promotional content to drive the
maximum revenue through all marketing vehicles. - Present and position new ideas to the B2B sales team to help drive quotes and sales activities.
- Develop and manage relationships with media partners, press, or manufacturers to obtain co-op branding opportunities including the acquisition of marketing funding support.
- Work internally cross-functionally with other teams to achieve goals and initiatives.
- Administrative tasks as assigned.
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