Associate Marketing Manager at MotorTrend Group

| El Segundo
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Machines that Move Us. 

People who Inspire Us.

Stories that Drive Us.


Check us out: http://bit.ly/MotorTrendG


About Us


We are MotorTrend.

With a monthly reach of more than 131 million, MTG is the largest automotive media company in the world. With franchises including MotorTrend, Hot Rod, Automobile, Wheeler Dealers, Roadkill, Best Driver’s Car, and dozens of other world-class brands, we are reimagining storytelling around mobility. Our portfolio brings together Discovery’s #1 TV network for automotive super fans, with our vast automotive digital platform that includes direct-to-consumer products, websites, apps, connected TVs, social, and live events.


Our People


The people who work at MotorTrend embody the passion of our content, and wake up every day intent on embracing, entertaining, and empowering the motoring world. 


The Role


Job Summary & Responsibilities:

The Associate Marketing Manager (full-time, salaried, regular) will support the Director, Growth Marketing Strategy and the Shows & Campaigns Marketing Team in the planning and execution of marketing strategies and plans for shows, campaigns, and promotions to aggressively grow the subscriber base for MotorTrend’s SVOD offering and other important digital initiatives. The ideal candidate must be a highly collaborative, proactive, data driven self-starter able to work in a fast-paced environment.


Essential duties and responsibilities include but are not limited to:

  • Support Director and Team Members in the planning and execution of marketing strategies for shows, campaigns, and promotions focused on acquiring subscribers
  • Own the planning and execution of assigned projects, campaigns, and programs including planning, developing decks and creative briefs, managing creative development and delivery, tracking, reporting, and analysis
  • Partner with creative teams and agencies as needed to produce best-in-class marketing materials and advertising creative including marketing plans and presentations, trailers and video assets, digital and social ads, content marketing pieces, linear spots, event activations, and print ads
  • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback
  • Be the expert on all assigned campaigns and programs to best plan and maximize communication, opportunities, and placements to acquire subscribers
  • Partner closely with internal PR, integrated marketing, social media and cross-functional teams to implement marketing plans
  • Analyze performance of all marketing campaigns to evaluate success and to regularly identify areas for optimization

 

Education/Experience:

  • Bachelor’s degree in Marketing, Media, or Communications; MBA preferred
  • 2-4 years of experience in marketing for digital consumer products, services, or apps ideally for an entertainment brand
  • Experience with subscription services and SVOD products a plus

Knowledge, Skills, & Abilities:

  • Proven ability to execute fully integrated marketing strategies at a large media company
  • Excellent people skills – relationship building, impeccable communication, collaboration, patience and tact 
  • Ability to support a fast-paced marketing team with a variety of marketing projects and needs
  • Proactive personality suited to handle responsibility, leadership and deadlines under pressure
  • Experience working with established brands
  • Highly Detailed and Organized
  • Excellent communications (oral and written) skills
  • Ability to adapt and pick-up new tools quickly is a must
  • Exceptional time management skills, including the ability to handle multiple projects with changing priorities
  • Extremely resourceful with strong problem-solving/troubleshooting skills
  • Solid understanding of customer path to purchase, and direct marketing KPIs, such as CPI, CPA and LTV
  • Strength in analytical/problem solving skills with a data driven approach to customer acquisition
  • The ability to be a team player with the confidence to take the lead and guide others when necessary with a proactive attitude, and ability to work independently as well as in a team environment
  • Ability to adapt and pick-up new tools quickly is a must
  • Strong working knowledge of MS Word, Excel, and PowerPoint are critical with solid presentation skills and an ability to clearly articulate strategy, objectives, tactics, analysis and results along with rationale
  • Knowledge and experience with Adobe/Omniture and Kochava (or other mobile app tracking), and Data Management Platforms, such as Krux

Physical Requirements:

  • Position is remote until at least Spring 2021 then located in El Segundo, CA office
  • The ability to sit for prolonged period of time and view computer screen

Equipment/Software Used:

  • Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
  • Keynote
  • Adobe/Omniture
  • Kochava
  • Tableau
  • Photoshop
  • Slack
  • ASANA

 

Work Environment:

  • Work is performed in an office environment that is well lit and ventilated.

NOTE: This position description reflects management’s assignment of essential functions; it does not prescribe or restrict any other tasks that may be assigned.



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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLanguages
    • ReduxLibraries
    • Node.jsFrameworks
    • MongoDBDatabases

Location

Conveniently located off i-405, near LAX, Douglas Metro Green Line Station & the beach! Many walkable restaurant, café, drink, grocery & shop options.

An Insider's view of MotorTrend Group

What are some social events your company does?

We work hard and love to celebrate our diligence. We host wellness classes, caterings, have arcade machines and give back in our community. We go to Dodger's Stadium, K1 Speed, host movie nights, and get free access to MTG events. Summer time is the best time at MotorTrend! We have KidsDay, ice cream bars, pizza parties and end with a company BBQ.

Stephanie Rios

Human Resources Generalist

How do you collaborate with other teams in the company?

The essence of Motortrend’s culture lies in delivering value through teamwork & collaboration. We integrated Motortrend's platforms with a sophisticated backend platform called SONIC. The teams "Swarmed" together to solve complex problems as one. Open comms, approachable leaders & an “all hands on deck” attitude are the backbone to our success.

Uma Rao

Sr. Technical Program Manager

What is your vision for the company?

Every day our team wakes up ready to Embrace Entertain & Empower a motoring world. Embracing the Car-Nivore in all of us. Entertaining our 110 MM digital fans with addictive storytelling & experiences. Empowering MotorTrend families with over 70 yrs of street cred. MotorTrend is building a billion-dollar car company without building a single car.

Alex Wellen

President

What's something quirky about your company?

As an auto enthusiast, working at MotorTrend is the realization of a dream. Each day brings something new, from million dollar Pagani's to LowRiders & HotRods rolling into our office. MotorTrend is on the cutting edge of technology implementation and we are diving the way consumers now consume content via their mobile device and television apps.

Thomas Rosquin

SEO Manager

What are MotorTrend Group Perks + Benefits

MotorTrend Group Benefits Overview

We offer comprehensive health benefits for you and your family.

Culture
Volunteer in local community
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Mentorship program
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