Opportunity
The Associate Marketing Manager will support the Director of Marketing in owning OpenX’s efforts to process, nurture and assign high-quality leads to Sales teams; continuously monitor and report on the effectiveness of marketing programs; improving efficiency in client engagement and sales performance results. The candidate will have experience in building and managing B2B lead generation programs. The ideal person will also be familiar with the digital media business, in particular how online publishers and demand partners monetize through advertising. The Associate Marketing Manager will report to the Director of Marketing and work closely with Sales teams to help achieve revenue objectives.
Key Responsibilities
Create and implement marketing strategies and campaigns to strengthen brands and drive salesForecast, develop and manage budgets for campaigns and promotionsCoordinate campaign implementation with marketing and internal business units and vendorsAssist in the execution of marketing campaigns and coordinate appropriate lead and contact follow up with Business Development repsResearch market trends and adapt strategies to leverage that informationManage high-volume global inbound new leads inquiries for all business segments and regions, including addressable market inquiries; scoring and nurturing leads process via Salesforce (SFDC)Act as data steward managing leads data quality and governance in SFDCExecute day-to-day SEM projects – help maintain targeted budget and revenue goals and update daily SEM dashboardResponsible for providing information, insights and analyses on OpenX.com, mass communications and social media metrics, analytics and reportingAnalyze web site analytics and raw data to formulate and present actionable recommendations to help drive best in class experience and performanceManage SFDC campaigns as requiredManage ad hoc marketing projects as assigned
Required Qualifications
BA/BS (preferably in marketing)At least 1-2 years of B2B marketing experienceExperience in writing clear, well-organized customer communications with a sound working knowledge of best practicesSkilled in Google Analytics and Google AdWordsFluency in the language of digital media: impressions, CTR, CPMs, eCPMs, etc.Fluency in the language of online measurement: attribution, uniques, pageviews, visits, referrers, etc.Experience with CRM systems (Salesforce, Dynamics, etc.)Exceptional verbal/written communication and excellent time-management and organizational skillsExperience in data-mining and reporting is a plus
Desired Characteristics
Detail-orientated self-starter; comfortable working in a rapidly changing environmentAbility to work independently, in a fast-paced environment, within a dynamic teamDesire to develop a strong understanding of business processes by collaborating with all functions and levels of managementExceptionally data-driven, metrics mindsetAbility to rapidly learn and understand new systemsResponsive, highly accountable; takes ownership and drives sense of urgencyMaintains a positive attitude under pressure; ability to thrive in a high-performance work groupStrong interpersonal skills, able to build strong relationships across functionsImpeccable work ethic; humble but confident
Company at a Glance
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our unified system also encompasses a complete supply side platform that optimizes revenue across network and real-time bidding (RTB) demand, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
OpenX Values
We are one
Our customers define us
OpenX is mine
We are an open book
We evolve fast
