Amazon Specialist

| Greater LA Area
WE’RE NOT NINJAS. WE’RE MARKETERS!
 
Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We’re shifting the agency paradigm by putting client success ahead of our own. 
We’ve been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard, collaborate well, to create our dynamic culture. We go on company-wide trips, take time to pet our furry friends in the office, play ping-pong, drink cold brew on tap, and host the best happy hours at our HQ in West Los Angeles. 
 
Come join our nest and soar with the Hawke family! We are looking for an Amazon Marketing Specialist who will be responsible for client communication, strategy, campaign evolution and reporting.

How you will contribute:

  • Knowledge of Vendor Central and Seller Central platforms, including inventory management, reporting, and ad platform
  • Plan, develop, and implement comprehensive paid media strategies to increase sales, visibility, brand recognition, and drive sales across AMS, Seller Central, AMG, AAP, and SEM (i.e. AdWords, Bing, etc.)
  • Develop a strategic launch plan on Amazon for clients to obtain organic ranking, including a comprehensive keyword research, SEO copy, and Review strategy
  • Conducting competitive research to stay informed on fluctuations and changes in the macro environment that could impact the overall success of advertising campaigns.
  •  Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
  • Identifying and selecting the best channel, medium, or ad-unit for an advertising campaign based on an in-depth market analysis (i.e. audience demographics, media usage, ratings, type of content in a given vehicle, etc.)
  • Monitoring purchased media to ensure that the advertisements appear as planned across publisher sites
  • Using Excel reports, Google Sheets, and 3rd party reporting platforms to compiling daily, weekly, monthly, and lifetime reports to quantify results and communicate them to the client.
  • Performing keyword research and writing ad copy
  •  Conducting A/B tests across campaign variables (e.g. ads, review email, product page, bidding) to reach the best results
  • Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our clients' websites while maintaining a strong ROI for every client's marketing budget
  • Communicate with the client on a regular basis to report on campaigns and overall account health and provide recommendations to enhance performance
  • Collaborate with internal members across marketing channels to ensure the team is in line with the client's brand, budget, and overall marketing goals
  • Staying informed with eCommerce retail industry best practices, new trends and technologies, marketplaces, and platform updates (e.g. Amazon, eBay, etc.)

Who will be successful in this role?

  • At least 1 year of eCommerce marketing/sales experience is preferred 
  • Preferred example(s) of success: Helped a client grow their overall profit with eCommerce retail, helped a client reach a target CPO/ROAS, having the numbers to back it all up.
  • Implemented and ran campaigns to sell on Amazon or eBay.
  • Vendor Central, AMS, Seller Central, AMG, and AAP experience highly valued.
  • Familiar with jargon (e.g. PPC, CPC, CPA, ROAS, bounce rate, above-the-fold, etc.)
  • Thrives in an autonomous working environment
  • Reliable, takes initiative and finds ways to solve problems independently
  • Passionate about developing knowledge and personal growth in Media Buying
  • Know the basics of media buying from both the client and media buyer’s perspective
  • Comfortable with client-facing work; good communication skills
  • Analytical - able to take data and identify trends, improve performance, solve problems, etc.
  • Quick at learning; attentive to detail
  • Proactive approach. Takes initiative.

Bonus Points:

  • Digital marketing or Amazon background
  • Working with Virtual Assistants and managing a team

What Hawke offers:

  • A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy
  • An executive team that has scaled startups in the past and has every intention of continuing to scale Hawke Media into a dominant player in the digital marketing agency space
  • Tons of training opportunities, including weekly education, book clubs, online courses, paid live courses, and over 80 skilled marketers to learn from/with
  • Great opportunities to grow your technical skills and grow into an leader in the creative space
  • 401K, Healthcare, Vision, Dental and unlimited PTO (we value performance and reward accordingly!

Our outsourced CMO value prop is taking the digital marketing world by storm. It’s why we’re one of Inc.’s fastest growing companies in the country. We’ve got no plans to slow down anytime soon, and we’re staffing up our marketing team to support our scaling operations. At Hawke, we work hard, but we chill harder - we’re proud to be one of Glassdoor’s 50 best places to work in the country!

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Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

Hawke is made up of a really diverse group of people from all walks of life, and it's super evident in how we operate. Everyone is approachable and really easy to get along with. It's technically even in our motto,  "Get $#!+ Done, Learn Quickly and Be Cool."

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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