PatientPop - the first Practice Growth Platform serving the healthcare industry - helps practices grow, modernize their patient experience, and streamline their front-office. The company's SaaS platform manages the patient journey from first impression to the examining room, and picks-up again after treatment is complete to nurture and recall patients when the time is right.

The Marketing Automation Specialist plays an important role in the organization by performing a variety of activities directly related to the organization’s Marketing functions. The role is responsible for the company’s marketing automation on behalf of all originators, our Digital Marketing Managers, and other internal clients. This role is responsible for designing, implementing, and maintaining workflows for automated email/direct mail campaigns, and for performance metrics to aid in the enhancement of content for target engagement and conversion.

 Essential Functions

• Build new campaign workflows for drip campaigns, including targeting and timing logic, if/then scenarios that include more targeted workflows based on responsive behavior, call-to action logic, from logic and automated tasks.
• Support, enhance and modify Drip Campaigns to enhance, replace or add messaging as needed, based on field feedback and campaign performance.
• Drive end-user adoption of Pardot through documentation, support and train of new and current employees.
• Develop a clear plan for enhancements to the current system and project manage all Pardot developments, integrations and special projects as required.
• Troubleshoot any reported errors, ensuring that campaigns fire as designed, opt-outs are processed successfully, and correct variable fields are being used for personalization.
• Create landing pages to support all lead generation activities.
• Create user personas and segmentation rules to create compelling content strategies and customer journeys.
• Administer scheduled sends to mass email distributions for Servicing business.
• Work closely with Marketing Team, Salesforce Administrators and within Pardot to ensure data is clean and required fields are complete and support Marketing initiatives.
• Manage and create formats for dashboards, reports, forms, templates, layouts and provide business insights from dashboard metrics, continuously monitoring data quality and integrity.
• Collaborate with IT and Salesforce Administrators to perform data de-duping and clean up procedures, including data migrations and mass data uploads.
• Work with internal stakeholders to identify, represent and communicate key business metrics.
• Identify process improvements in the CRM function and work with all appropriate individuals to implement those improvements.
• Perform all administration functions such as security user management, profiles, roles, permissions, workflows and assignment rules.
• Become closely familiar with Patientpop’s Marketing and business processes and cross-functional operations.
• Develop internal relationships with business stakeholders (within Marketing, IT, Production, Servicing, Consumer Direct Lending).
• Perform as primary point of contact for day to day user requests.
• Responsible for correcting any data issues within the system and keeping the application up to date, including system upgrades.

Requirements

• Bachelor’s Degree, along with 3+ years of strong Salesforce, Pardot administration experience for a large company required.
• Pardot certification desired. Commensurate experience with other enterprise-level marketing automation (Marketo, Eloqua) may be considered.
• Working knowledge of Microsoft Office Suite; high proficiency in Excel and flowcharting tools.
• Expert knowledge of CAN-SPAM and opt- in and opt-out practices.
• Strong communication experience and problem-solving skills with demonstrated success in effectively driving results.
• Self-motivated with a strong attention to detail
• Ethical, with a commitment to company values.
• Able to work independently and meet deadlines without direct supervision.
• Passionate about delivering excellence in customer service within a team environment.
• Ability to organize and manage multiple priorities simultaneously.