We met at Instacart. All of us have entrepreneurial inclinations and have started companies before. In the process of sharing these ideas, AdQuick has emerged as the biggest opportunity and the traction has been exciting.

The struggle in buying OOH ads is real. Opacity, long lead time to execution, and no ROI data makes the OOH experience subpar compared to most other forms of advertising.

We want to a) help companies with a self-serve marketplace to take the pain out of the process and b) help OOH companies distribute their locations and decrease their vacancy rates.

Bigger ideas: Real world retargeting, new supply via direct to market locations.