Email Marketing Expert

| Santa Monica

 Context

Our email squad is looking to hire additional members to strategically attack the holiday season, and beyond! We are looking for highly motivated talents who eat, breathe and dream digital marketing, and think ecommerce is incredibly cool. The Email Marketing Expert will assist in the development and execution of our email marketing and campaign efforts while responsible for leading client communication, strategy, campaign evolution and reporting; we’re seeking an extremely driven, quick-learning, and detail-oriented individual. If this description gives you goosebumps, then you probably are one of our next member of the HawkeFam…!

Responsibilities

  • Campaign development, management and optimization

  • Establish targeting strategies based on customer lifecycle segmentation & predictive analytics

  • Develop the email creative approach, brief clients on creation & production

  • Launch and QA new email campaigns on varying email service providers

  • Optimize existing campaigns with frequent multi-variant a/b testing of subject lines, time of send, content, etc.

  • Track and analyze weekly & monthly email KPI’s

  • Serve as the point of contact for development and management of individual clients, dealing with communication, execution and reporting

Skills and Experience

  • Basic understanding of digital marketing principles, specifically email marketing best practices

  • Strategic thinking, prioritization skills, troubleshooting and the ability to manage multiple projects in a fast paced atmosphere

  • Ability to work independently

  • Excellent written and verbal communication skills - comfortable on the phone

  • Experience in Photoshop, copywriting, HTML is a plus

  • Broad understanding of email service providers, fluency in at least 1 preferred

    • Most used include: Mailchimp and Klaviyo

    • Bonus points for any CRM or Enterprise platform knowledge

  • Knowledge of best practices for creating optimized email templates (including responsive design), dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws

We offer and value

  • In-depth on boarding training through online educational content and collaborative team spirit

  • A unique laid-back work environment with flexible work-life balance

  • Opportunity to grow internally and across channels

  • Quarterly appraisals and performance reviews to ensure personal / career growth

  • 401K, Healthcare, Vision, Dental and unlimited vacations (we value performance and reward accordingly!)

Read Full Job Description

Location

1640 5th Street, Santa Monica, CA 90401
1640 5th Street, Santa Monica, CA 90401

Perks of working here

401(K)
Company Outings
Dental
Health Benefits
Pet Friendly
Vision
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