Sr. Brand Designer
Who we are
HopSkipDrive is the innovator in youth transportation, getting kids to their highest potential by removing mobility barriers, one ride at a time. Our platform is the safe, dependable transportation solution schools and families rely on to get kids where they need to go. Through our proprietary technology and innovative safety measures, our platform provides transportation solutions for school districts and families across the country. In addition, we partner with county governments and non-profits to help ensure educational access for some of our most vulnerable youth. We understand that transportation can be the difference between success and struggle, which is why we’re on a mission to use innovative technology, coupled with operational expertise and new thinking to help kids reach their full potential by providing a safe, dependable way to get them where they are going.
From our founding, when 3 moms came together to develop HopSkipDrive as a solution to their challenges getting their own kids where they needed to go, we have continued to innovate and execute, growing to now serve more than 7 markets across the country. We have driven more than 5 million safe miles while getting 750,000+ kids to more than 6,000 schools. Backed by top tier VCs and strategic investors, and with more than $27M in funding, we’re reinventing youth transportation.
We are based in downtown LA. Our mission, our enormous market potential, our team and the technology challenges we are solving make HopSkipDrive one of LA’s Best Places to Work.
Who you are
You are an A+ player who is looking for a challenging and rewarding experience. You are inspired by the mission we are pursuing and by the opportunity to define a new category in an incredibly fast-moving market. You are excited to bring your best everyday, to learn from those around you and to push hard while contributing to our powerful vision of positively impacting kids’ lives everyday.
At HopSkipDrive, we know that to tackle our toughest challenges, we need different approaches, unique perspectives, and new ways of thinking. We are building a team of creative problem-solvers from many different backgrounds.
The Sr. Brand Designer will own and evolve the HopSkipDrive brand and user experience across all non-product touchpoints. You will drive improvements to the information architecture, functionality, utility, and styling of our full range of branded assets including our public website and lead gen forms, landing pages, email templates, microsites, advertorial, interactive field marketing, trade show presence, sales enablement, and more. As a leader on a marketing team responsible for engaging three distinct audiences, you will learn our business and our buyer personas quickly, and rapidly identify blind spots that can be remedied through research and other methods. You will evaluate the current and future viability of our CMS and propose appropriate alternatives, making business cases to senior management for platform changes and major investments. You will use wireframes, prototypes, and mockups to bring your recommendations to life and encourage thoughtful feedback to your deliverables. You will use data and testing to inform design decisions. You will work with artists, in-house and freelance front-end developers, and the marketing team to implement your work.
In doing all of these things, you will learn more than you can imagine, set the standard for “dependable teammate,” and help kids realize priceless opportunities through mobility.
Your Primary Responsibilities
Refine and enforce a scalable brand and style guide
Own the look and feel of our public facing website, growing revenue per visitor over time through deliberate and data driven enhancements and optimizations
Create wireframes, user stories, user journeys, and mockups that are optimized for a wide range of devices and interfaces
Serve as a forward-looking steward for all branded experiences at HopSkipDrive, not just enforcing documented standards but challenging and refining them
Initiate research and apply data gathered through testing and usage trends
Proactively learn about HopSkipDrive’s business, culture, audiences, and buyer personas
Create friendly but prescriptive flows that direct users quickly and consistently based on intent
Work with field marketing to envision and realize a visual presence for trade shows and conferences that starts conversations, cultivates trust, and sets us apart from competitors in those environments
Work with demand gen to build and optimize email and landing page templates that convert
Design and redesign sales enablement collateral
- UX/UI design experience (and the portfolio to prove it) as a hands-on interaction/visual designer through the product development cycle of successfully launched web, mobile, and/or software applications.
- Fluent in wireframe, responsive design, mobile/tablet UI & UX
- Passionate about understanding (and keeping the team informed about) current and emerging UX/UI trends
- Demonstrated UX/UI design skills with a strong portfolio
- Grasp of the pros and cons of various content management systems
- Experience succeeding at a high growth startup
What you will get
We want you to be an owner in our company and share in executing our vision, so every full-time employee has equity. In addition, we offer competitive market comp, BYOD technology reimbursement, unlimited vacation, FSA, medical, dental and vision, 401(k), weekly catered lunches, and an opportunity to work for a uniquely positioned, VC-backed company in a hugely attractive space with significant upside potential.