Job Description

We're looking for a strategic, highly quantitative, hands-on Director/Senior Manager of marketing to lead our marketing efforts. This role will be the first in-house marketing hire, accountable for overall marketing strategy, product positioning, creating and implementing high-performing lead generation campaigns that will consistently raise awareness and produce high quality leads for the sales team to ultimately drive customer and revenue growth.

Responsibilities

• Define marketing strategy, overall responsible for marketing budget and setting clear and measurable KPIs
• Evaluate and experiment on different channels to find the most cost effective and scalable ways for high quality lead generation
• Optimize and grow organic/paid channels to cost effectively reach target customer, generate leads and optimize lead capture rate
• Develop, build, and optimize email automation and nurture programs to move prospects through to conversion
• Lead marketing communication execution including product positioning, foundational messaging for Sales, Customer Success and Product
• Understand the market and competitive landscape, work with Sales to develop winning sales tools, including presentations, demos, datasheets, case studies, etc
• Create, monitor and improve performance across each marketing channel to help maximize KPIs

Requirements

• 3-5 years of experience in a fast-paced, lead generation focused B2B marketing organization
• 2+ years hands-on, data driven experience managing a performance marketing channel with a track record of driving results (Search, Display, Paid Social, Email, etc)
• Track record of delivering results across inbound and outbound lead generation channels and significantly scaling lead and pipeline acquisition
• Experience with marketing automation and campaign management tools
• Experience collaborating effectively with sales and/or product to achieve results
• Total comfort with ambiguity in a fast-paced startup environment
• Excellent communication skills and sound judgement

Bonus Points

• Experience working in the travel industry
• Experience working at a startup
• Experience working on a SaaS or subscription product