Web and Business Analyst
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Web Responsibilities:
- Plan, develop and manage web KPI's, digital campaigns and channel tracking and results.
- Communicate with marketing department about analysis from campaigns.
- Produce reports for the Management team.
- Monitor performance trends with channel and business managers.
- Discuss the customer experience and behavior with the marketing team
- Collaborate with sales and marketing teams
- Work with the technical team to improve data collection and BI dimensions and filters.
Business Responsibilities:
- Customer analysis by account type, and profile. Sales, RFM, rewards status, and Email opt in status to identify customer segments for marketing opportunities.
- Evaluate Account creation, sources and initial behaviors.
- Invoiced and Sales Order (demand) data from Web and BI sources
- Category and item level trends overall and by segment
- Provide insights to the sales teams for managed accounts as it pertains to online behavior.
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