OVERVIEW:

As a Manager of Analytics, you will lead the analysis of competitive research, brand surveys, audience segmentation, creative/UX impact, and media performance to provide optimization scenarios and recommendations. In this role you will work closely with a team of media planners/buyers, creatives, and analysts to provide comprehensive support to our clients.

YOUR IMPACT:

• Work closely with media planning teams to measure the effectiveness of digital media campaign performance
• Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
• Ability to work independently to mine marketing database to uncover actionable insights and help tell the story of what is driving performance
• Assist senior analytics staff with various analytic projects including testing, advanced analysis, primary research, and digital attribution modeling
• Generate insightful visualizations and performance dashboards to depict data
• Retrieve raw research data compiled from 3rd party media tools (competitive spend, audience sizing) and synthesize it into usable forms for media team usage
• Serve as the main contact point for the majority of internal requests from the media and search teams
• Direct media planning teams in the analysis of digital and direct response campaigns to uncover patterns and establish practical insights
• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
• Pro-actively identify new opportunities and offers solutions to move forward
• Serve as thought leader internally and with clients writing POV's on industry trends, new technologies in the analytics area
• Establish strong relationships with advertising research community

YOUR QUALIFICATIONS:

• Experience: 3-5 years of experience in an analytical role
• Code: Knowledge of SQL and Python/R required, Familiarity with TensorFlow/BigQuery a plus
• Data Science: Familiarity with Alteryx, RapidMiner, and/or Orange a plus
• Dashboards: Familiarity with tools like Tableau, PowerBI, and Datorama a plus
• Media: Digital Media experience/background preferred
• Media Tools: Familiarity with Commspoint, comScore, Kantar, Nielsen, and Google Marketing Platform including DFA and GA a plus
• Project Management: Experience estimating project scope, steps, and timing and managing tasks through to completion
• Communications: Excellent communication skills (including presentation skills)
• Competency in analytics techniques such as: time series data analysis, segmentation, multivariate statistical analysis, various metrics and key performance indicators, research & test design, and significance testing

ABOUT NEO MEDIA WORLD:

Neo Media World is a digital-first global performance agency. We're an autonomous, agile company within Mindshare, and we're backed with the added resources and scale of GroupM and WPP. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, ecommerce and across traditional channels.

GroupM and all of its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.