Who We Are

National Research Group (NRG) is a fast-growing research and insights agency that top entertainment companies trust to decode consumer tastes and trends around the world. With the entertainment ecosystem in a period of immense change, we are looking for the best and the brightest to help shape the future of storytelling for the world’s most admired and innovative content creators.

Why You’ll Love It Here

We are inspired by working with storytellers that challenge us to think differently and see the world in new ways. As a result, our business is driven by creative, curious, and inventive people who have a passion for pop culture. We work as a collective across disciplines and geographies to bring together the best thinking for every assignment, delivering insights to bold storytellers everywhere.

The Opportunity

NRG is seeking an Entertainment Market Research Director to join our rapidly growing custom entertainment team. In this role, you will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around content and marketing from the biggest movie studios, TV networks and OTT providers.

If you’re passionate about qualitative and quantitative research; if you possess a natural ability to visualize data and bring it to life; if you enjoy being a trusted consultant to entertainment clients; if you geek out on entertainment – this opportunity is for you.

The Role 

• Lead custom entertainment market research studies, including but not limited to brand health, messaging/positioning evaluation, and segmentations
• Successfully design and field highly complex research initiatives with minimal oversight by working with and through others
• Translate research data into actionable insights and recommendations through visual and creative reports
• Responsible for ensuring delivery of high quality and consultative deliverables
• Serve as a business partner to clients, fully understanding the client’s overall business objectives and providing higher level client consultation
• Responsible for cultivating and fostering deep client relationships to drive business
• Identify and develop new research opportunities for new and existing clients
• Stay abreast of entertainment, pop culture, research, and media trends and innovative developments

Who You Are

• Internally-motivated self-starter who continuously strives to get things done well, regardless of challenges encountered.
• Critical thinker, able to understand and solve complex questions using creative, collaborative tactics.
• Successfully manages time and multiple competing priorities in order to ensure deadlines are always met.
• Team player who is able to work collaboratively and/or initiate and drive projects to completion with minimal oversight.
• Passion for research and flexibility to work on custom projects outside of the area of specialization.
• Ability to lead and develop a team of associates

Ideal Candidate

• 7+ years’ experience working in consumer insights, consumer research, or in a strategy role at an entertainment or digital media company.
• BA/BS with a strong academic record, and with a degree in a business or social science field or one with an emphasis on statistics or quantitative research methodologies.
• Strong interest and experience in entertainment.
• Excellent PowerPoint, Excel, and visual communication skills.
• In-depth understanding of a range of complex research methodologies (such as, factor analysis, max diff design, conjoint analysis, and segmentations).

Position Type 

This is a full-time, exempt position in Los Angeles or New York City.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment.

Required Application Materials:

•  Resume
•  Cover Letter which should include:
  •  Why do you want to work at NRG?
  •  Why are you interested in entertainment?