Digital Strategist at Hawke Media

| Greater LA Area
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 Strategy is at the base of everything we do at Hawke. As a strategist, you should have C-Suite moxie, creative director chops, seasoned project management skills, and be 110% metric driven.  A Hawke strategist digests business intelligence, marketing goals, messaging and production logistics to provide top-shelf strategic executions, right sized for clients’ specific business needs. 

 

Position Cornerstones

Analytics

  • Extremely strong analytical skills, with a data driven approach 
  • Ability to extract trends and insights from complex and disparate data sets
  • Understanding of business-related concepts (i.e. margin, gross margin, COGS, etc) and the interrelationship between key metrics
  • Experience with Google Analytics, and other 3rd party analytic tools
  • Solid understanding of Excel or GoogleSheets to create industry-specific forecasts/projections 

 

Creative Direction 

  • Firm grasp of brand strategy and management concepts and what makes a successful brand
  • Experience guiding creative and visual direction on cross-channel campaigns
  • Creative copywriting ability including customer personas, taglines, headlines, USPs, ad copy, website copy, etc 
  • Familiarity of creative best practices when utilizing Facebook Business Manager, Google Display Network and programmatic ad buying platforms
  • Understanding of brand stewardship and how to grow and protect brand value

 

Relationship Management  

  • Exceptional interpersonal communication skills 
  • Ability to have challenging but productive business conversations
  • Passion for building long lasting client relationships across various industries and verticals 
  • Experience in account management, business development or consultative marketing

 

Project Management

  • Process oriented thinker with exceptional attention to detail
  • Ability to multitask and manage various complex projects simultaneously 
  • Experience leading/managing internal or external teams or campaigns while staying on schedule and on budget
  • Proven leadership skills in a results-driven environment   

 

Competencies 

  • Analytics Individual Certification
  • Adwords Certification  
  • Advanced  knowledge of Facebook business manager, Shopify and widely used Email Service Providers (Klaviyo, Mail Chimp, etc)
  • Identification of a specific specialty (B2C, B2B, client relations, branding etc)  that benefits overall team knowledge and efficacy
  • Stellar retention and proven growth of priority client accounts 
  • Client and internal complaints do not exceed 3  per quarter

 

Behaviors

  • Account and budget management 
  • Service up to 25,000 (min) -  35,000 (max) dollars of revenue 
  • Knowledge of strategy channel toolbox and how to leverage tools to create growth and client retention 
  • Ability to prioritize and maximize marketing budgets for large and small scale clients
  • Project Management
  • Project management activities including:  
  • Managing  internal/external team tasks
  • QA of expert work where appropriate/needed 
  • Project timelines are populated, updated and clearly communicated
  • Client follow ups and check in processes are completed
  • Monthly plans, quarterly and annual plans are communicated to client on a regular (or as needed) basis 
  • Provide an exceptional work product
  • Deliverables are well designed and error free
  • Utilize all approved strategy templates for decks, agendas, growth strategies, etc.
  • Ensures internal cross-channel product is consistent and cohesive with account direction and error free

 

Leadership & initiative

  • Provide agency-wide thought leadership about digital marketing best practices
  • Consistently research marketing  solutions to solve tough business challenges
  • Provides ideas and ways to implement or improve channel processes, growth or expansion
  • Weekly wins are on time and complete
  • Demos new platforms to increase marketing automation/personalization and team efficiency 

 

Responsibilities

  • Act as trusted business advisor and digital strategy expert to internal and external teams
  • Provide cross-channel leadership and collaboration; own, drive and direct the success of assigned accounts
  • Hold cross-channel teams accountable to provide complete, A+ work, on time and on point
  • Solve complex problems for clients by understanding their business, its needs and industry and analytic trends
  • Manage multi-channel resource allocation, including spends across digital assets
  • Expand on existing strategies, add new services and research new platforms to create growth 
  • Explain complex business and data insights to clients 
  • Knowledge of the of both standard ecommerce funnel as well as b2b/lead gen funnel (how to build, optimize, etc). 

 

Skills and experience

  • 3-5 years of performance marketing, eCommerce and/or agency or brand management experience
  • 1+ years (out of 3+) in a direct response and performance marketing environment
  • Demonstrated people-management, teamwork and collaboration skills
  • Advanced understanding of 3rd party analytic platforms like Google Analytics
  • Google Analytics Individual certification required
  • Experience as a brand manager, account manager, project manager  
  • Strong interpersonal skills and excellent communication skills
  • Demonstrated ability and experience advising/persuading C-Suite level executives 
  • Advanced ability to write creative and business oriented copy 
  • Demonstrated willingness to take calculated risks
  • Experience with Facebook business manager, Google Suite (Search, YouTube, Display, etc), UX/UX and CRO, and  Email Marketing 
  • Intermediate knowledge of content,  influencer and affiliate Marketing
Read Full Job Description

Technology we use

  • Product
  • Sales & Marketing
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • WrikeManagement
    • WordpressCMS
    • WebflowCMS
    • HubSpotCRM
    • IntercomCRM
    • MailChimpEmail
    • KlaviyoEmail
    • JustunoEmail
    • Facebook AdsLead Gen

Location

We are located in Sawtelle, which is home of some of the best Ramen in the world. Plus, the office is right off the metro making it easily accessible!

An Insider's view of Hawke Media

What are some social events your company does?

Hawke has monthly Happy Hours at our West LA HQ showcasing new initiatives each month. Quarterly, we host Brand Alchemy in NY & LA, an event series focused on the cross-section of marketing and talent that accelerate growth. Annually, Hawkefest invites eCommerce executives to a day of collaboration and programming with industry thought leaders.

Angel

Experiential and Event Marketing Manager

What does your typical day look like?

The best part about working at Hawke is that I have complete control over how my day is scheduled. I don’t have a “typical day” because every day is so different. Some days I’m sitting (or standing!) at a desk doing phone interviews, and some days I’m working on a side project for the recruiting team while lounging in a bean bag chair.

Lizzie

Recruiter

What are some things you learned at the company?

The company as a whole fosters a culture of learning and growth. I came to Hawke with the notion that I was a decent digital marketer, but I have found that there is never too much you can learn. With the ever changing world of marketing and technology, you have to stay invested in education and should always stay hungry for knowledge.

Bryce

Director of Digital Strategy

What is your vision for the company?

As Head of People Ops my vision is focused internally. I envision Hawke to be an agency where employees feel equally empowered and supported. An agency where a sense of eternal wonder coupled with execution is valued, where diligence is enjoyed and rewarded and where all HR practices are built on these principles.

Lindsay

Head of People Operations

What’s the vibe like in the office?

The ethos of camaraderie outweighs any other possible description of how Hawke employees work with each other. I’ve never been in the office when there hasn’t been a positive buzz going around.

Stefan

Director of Digital Strategy

What are Hawke Media Perks + Benefits

Hawke Media Benefits Overview

A ridiculously awesome work environment - equal parts laid-back startup and motivated meritocracy

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Vacation & Time Off Benefits
Unlimited Vacation Policy
We value performance and reward accordingly!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Dog friendly office, beach days, company retreats, sports leagues, yoga, company-wide meetings, guest speakers
Stocked Kitchen
Happy Hours
Pet Friendly
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within

Additional Perks + Benefits

We get better every day and we fucking love it. We are insatiably curious in the pursuit of our mission and betterment.

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