Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.

The CRM Analyst will ensure the use of best practices across all communication
channels with the goal of maximizing effectiveness, ROI and reducing customers churn rates. Additionally, the CRM analyst will utilize our robust database to measure performance and collect insights.

This role will also assist in analyzing and monitoring campaign performance through results, customer behavior analysis and marketing strategy. The candidate will help define audience targeting strategy, segmentation, testing methodology, and measurement of email, SMS and web push. 

The CRM analyst will be responsible for daily-weekly-monthly email, SMS and web push reporting through our BI tool, including data QA and streamlined data flow from our ESP system into our database. The analyst will be using predictive analytics, segmentation and clustering to determine tailor-made communication strategy with our customers. 
The ideal candidate should have strong analytical skills, deep understanding of databases and data visualization, as well as thorough understanding of CRM best practices and ESP systems.
Education Requirements:
Bachelor’s degree in a relevant field

Experience Requirements:

• Minimum of 3 years of work experience in email, SMS, web-push, ecommerce
• Marketing
• Past experience with different ESP systems (Iterable, Bronto, Marketo, SalesForce, Cheetah mail, etc) for both frontend and backend integration and data structure
• Strong analytical background with past experience in analyzing email acquisition campaigns as well as retention efforts and optimization of customers’ LTV.
• Mandatory - Excellent SQL skills, excellent excel skills. . 
• Previous experience in Data Visualization tools development (data modeling as well as dashboard design) such as Sisense, Tableau and Qlik.
• Demonstrated experience with measuring email metrics and KPIs, email campaign creation, optimization and customer segmentation.
• Excellent communication skills with experience of creating presentations
• Experience with A/B tests - planning, execution and methodologies
• Past experience with ETL tools, redshift/aws databases - an advantage
• Experience with Python and R - an advantage

What We Offer:

• Work from home + Monthly working from home stipend
• Competitive salary commensurate with years of experience
• Professional growth opportunities
• Excellent Medical, dental, vision and life insurance
• 401K
• Generous Paid Time Off

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