Associate Director of Planning Insights

| Greater LA Area

Associate Director of Planning Insights

 

Summary:

The Associate Director of Planning Insights is responsible for sourcing, developing and often presenting actionable planning insights by leveraging a wide array of proprietary, syndicated and custom data sources. Key clients include: Sony PlayStation, Adidas, Ring and others.

This means contributing in three key ways:

  • Deriving rich insights from multiple sources (qualitative, quantitative, first party) that informs strategy development
  • Creating actionable audience definitions and prioritization for each initiative that drive tactical execution across all audience-based media (e.g. Programmatic, Connected TV, Digital)
  • Spearheading insights gathering for New Business initiatives


What you're known for: data miner, insights guru, persuasive storyteller, innately curious, inspirational coach


The Associate Director of Planning Insights will be responsible for elevating our agency planning insights and best practices and keep us current and developing marketplace trends and their implications for clients. The ideal candidate will be fluent in MediaCom's robust set of resources, across syndicated (e.g. Nielsen, MRI, PointLogic), custom (quantitative and qualitative), and proprietary resources. The person we seek will have an arsenal of techniques for maximizing findings from these resources and work with our planning and research agency leads to master others while creating 'clones' around the agency.


Duties and Responsibilities:

 

  • In conjunction with the Strategy Director and Head of Insights, manage the prioritization and execution of research and insights projects MediaCom LA clients and initiatives, including new business
    • Develop and maintain strong relationships with all planning and strategy teams
      • Be a compelling storyteller, able to distill complex datasets into easily digestible and visually appealing stories
            • Not just interpret data, but tell the story of what that means for the client and what they should do about it
              • Be able to build compelling visual story representations
                • Be available to sit in on high-level meetings as needed
                  • Coach others on best practices to elevate the agency planning product
                    • Be an internal media consultant, able to provide guidance or best practice approaches to evaluating and optimizing brand/consumer connection strategies and plans
                      • Track and assess consumer, media and marketing trends, and be able to speak about implications for MediaCom clients
                        • Write agency POVs on marketing and consumer topics

                         

                         

                        Knowledge, Skills and Abilities:

                        • Excellent written and verbal communication skills
                          • Familiarity with industry-standard syndicated media audience and effectiveness tools and reports including ComScore, GfKMRI, Kantar Media Intelligence Stradegy, Nielsen (audio, video, digital), PointLogic Commspoint, Scarborough, Simmons, and others, required
                            • Must be able to work in a fast-paced, deadline-oriented, multi-tasking environment in which attention to detail is expected
                              • Highly proficient in Microsoft Word, PowerPoint and Excel
                                • Must be as passionate about generating and leveraging media insights as building and using consumer insights
                                  • Must be resourceful and energetic, and able to build strong interpersonal relationships
                                    • Custom research experience strongly preferred: proposal, design, execution, analysis, reporting
                                      • Familiarity with ad and brand health tracking strongly preferred

                                       

                                      Qualifications, Experience:

                                       

                                      • Bachelor's degree required with focus in business, communications, marketing or advertising preferred
                                        • 7-10 years related experience at an ad agency, media agency, research supplier, business science preferred.


                                          ABOUT MEDIACOM:
                                          Welcome innovators, initiative takers and instigators.

                                          We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries.

                                          We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

                                          We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

                                          All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

                                          But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy.

                                          We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients.

                                          We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why our agencies are open environments that celebrate difference.

                                          Do you want to work with smart, creative, enthusiastic people? So do we.

                                          Welcome to MediaCom.

                                          Take A Virtual Office Tour: http://bit.ly/picture-yourself-at-MediaCom-NYC

                                          GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, themore greatwork we can create together.

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                                          Location

                                          Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

                                          An Insider's view of MediaCom

                                          What's something quirky about your company?

                                          Spontaneous stretch sessions in the middle of the day, basketball challenges when an afternoon break is needed, and the cutest office dogs that you’ve ever seen. One employee even set up a game of chess at her desk for people to pass by and make a move! We all look forward to coming to work - the little personal touches make a big difference.

                                          Willie

                                          Human Resources Business Partner

                                          What does your typical day look like?

                                          My role straddles both strategic and tactical planning as well as the management of partner and client relationships. My day consists of project management with my team to ensure we are meeting client deadlines - campaign planning and implementation, tactical recommendations, reporting, pacing and billing... with some breaks for yoga in between!

                                          Theresa

                                          Senior Associate, Digital Investment

                                          What does career growth look like on your team?

                                          We define what career growth means for each team member. At the beginning, growth comes in developing knowledge base and technical skills. The more senior you get, the emphasis is on new responsibilities and developing leadership skills. Collectively, we map out a growth plan tailored to their professional goals.

                                          Seow Leng

                                          Managing Partner

                                          What is your vision for the company?

                                          The vision for MediaCom LA is to be a ‘compass’ for our global network. We are applying some of the thinking and skills of the tech industry to our agency business, hoping to fundamentally advance the agency model by developing operational advantages that MediaCom will replicate globally.

                                          Mark

                                          Managing Director

                                          What are MediaCom Perks + Benefits

                                          Culture
                                          Friends outside of work
                                          Eat lunch together
                                          Open door policy
                                          Team owned deliverables
                                          Team based strategic planning
                                          Group brainstorming sessions
                                          Open office floor plan
                                          Diversity
                                          Dedicated Diversity/Inclusion Staff
                                          Highly diverse management team
                                          Someone's primary function is managing the company’s diversity and inclusion initiatives
                                          Health Insurance & Wellness Benefits
                                          Flexible Spending Account (FSA)
                                          Disability Insurance
                                          Dental Benefits
                                          Vision Benefits
                                          Health Insurance Benefits
                                          Life Insurance
                                          Onsite Gym
                                          Retirement & Stock Options Benefits
                                          401(K)
                                          401(K) Matching
                                          Child Care & Parental Leave Benefits
                                          Child Care Benefits
                                          MediaCom provides Backup child care assistance.
                                          Generous Parental Leave
                                          Flexible Work Schedule
                                          MediaCom provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
                                          Remote Work Program
                                          Family Medical Leave
                                          Return-to-work program post parental leave
                                          Vacation & Time Off Benefits
                                          Generous PTO
                                          Paid Holidays
                                          Paid Sick Days
                                          Employees receive 10 hours per year of paid sick leave.
                                          Perks & Discounts
                                          Casual Dress
                                          Stocked Kitchen
                                          Parking
                                          We offer employees Free on-site garage parking.
                                          Pet Friendly
                                          MediaCom LA's pet policy is dog friendly daily.
                                          Relocation Assistance
                                          Professional Development Benefits
                                          Tuition Reimbursement
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