Associate Director, Digital Analytics at MediaCom

| Greater LA Area
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ABOUT THE TEAM:

Business Science, which encompasses Digital Analytics, is one of the fastest growing fields within MediaCom and focuses on (1) providing data and analytics services to our clients, (2) developing optimal processes for managing data and performing analytics and (3) innovating in methods and algorithms used for data and analytics. MediaCom Business Science gives clients the power and confidence to make smarter investment decisions. The Business Science team supplies a wide range of advanced measurement options to drive business, channel & campaign planning as well as support our teams in developing optimization for clients, helping to set clear action plans for improvement.

Business Science is staffed with a team of professionals trained and dedicated to three specific areas: Cross Channel Measurement, Digital Analytics and Business Consultation. We recognize individual skillset and career aspirations when building teams and creating departmental development opportunities.

We are problem solvers at heart and apply data creatively working seamlessly with Planning and specialty functions. We like to share as well as teach and believe in data led decision making. We are passionate and enjoy the energy, variety and fast-paced environment a media agency has to offer.

ABOUT THE ROLE:

The Associate Director is responsible for research, analysis, and insights generation while managing and growing the group. This position advances the understanding of digital and direct marketing dynamics through developing critical business insights across our clients to increase their effectiveness and ROI across media investments.

YOUR IMPACT:

  • Lead the delivery of digital analytics projects and present insightful results that inform strategy
  • Create and guide measurement strategies, learning agendas and roadmaps with input from management and internal stakeholders
  • Showcase subject matter expertise in performance marketing, attribution & social; integrates analysis with planning needs
  • Develop a strong partnership with the client to manage day to day account needs; identifies opportunities to further scope and advance analytics
  • Provide thought leadership and tool development to elevate digital and direct media planning capabilities
  • Desire to represent and support Business Science in new business efforts
  • Presents in an articulate and easy-to-understand fashion results that are focused on actionable outcomes
  • Other duties and responsibilities as assigned.
  • Helps manage client; manages and mentors direct reports
  • Adept at communicating effectively across all levels and managing workflow
  • Capable of working successfully within a team as well as independently
  • Exercise diplomacy as applicable
  • Ability to navigate difficult/challenging conversations with win/win outcomes
  • Compiles insights/best practices to push overall Business Science thinking

YOUR KNOWLEDGE & ABILITIES:

  • Demonstrates deep knowledge of client marketplace, competitive landscape and business drivers
  • Proactively engages with client team to shape media and measurement approaches to improve strategy
  • Exhibits strong analytical, project management, storytelling and communication skills
  • Strong knowledge of the digital space and digital analytics including vendors and tagging, testing methodologies and approaches
  • Able to clearly distill complex research concepts/techniques into simple, relevant meaning for planners and clients
  • Strong familiarity with statistical concepts, syndicated research and attribution methods / log level analysis
  • Thorough knowledge of online research sources and brand measurement/survey techniques
  • Working knowledge of ad-serving platforms for targeting, behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc.
  • Capable presenting results to leadership and clients in a compelling and concise manner
  • Visual techniques for data analysis and presentation and skilled business writer
  • Passion for data driven decision making and continued learning experiences
  • Ability and desire to produce POVs to justify decisions and/or educate
  • Strong organizational skills with an attention to detail
  • Independently responsible
  • Comfortable working in a fast paced team environment under high pressure

QUALIFICATIONS AND EXPERIENCE:

  • Bachelor's degree required, MBA a plus
  • 6+ years relevant work experience
  • Experience with ad-serving platforms and web analytics tools
  • Experience working with SAS/SQL/Access preferred
  • Experience leading and managing a team

ABOUT MEDIACOM:

Welcome innovators, initiative takers and instigators.

We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries.

We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.

We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

 All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy.

We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients.

We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why our agencies are open environments that celebrate difference.

Do you want to work with smart, creative, enthusiastic people? So do we.

Welcome to MediaCom

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

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Location

Playa Vista is conveniently located between Marina Del Rey and Culver City. Lush greenery, hammocks and a range of food trucks for lunch or a snack.

An Insider's view of MediaCom

What's something quirky about your company?

Spontaneous stretch sessions in the middle of the day, basketball challenges when an afternoon break is needed, and the cutest office dogs that you’ve ever seen. One employee even set up a game of chess at her desk for people to pass by and make a move! We all look forward to coming to work - the little personal touches make a big difference.

Willie

Human Resources Business Partner

What does your typical day look like?

My role straddles both strategic and tactical planning as well as the management of partner and client relationships. My day consists of project management with my team to ensure we are meeting client deadlines - campaign planning and implementation, tactical recommendations, reporting, pacing and billing... with some breaks for yoga in between!

Theresa

Senior Associate, Digital Investment

What does career growth look like on your team?

We define what career growth means for each team member. At the beginning, growth comes in developing knowledge base and technical skills. The more senior you get, the emphasis is on new responsibilities and developing leadership skills. Collectively, we map out a growth plan tailored to their professional goals.

Seow Leng

Managing Partner

What is your vision for the company?

The vision for MediaCom LA is to be a ‘compass’ for our global network. We are applying some of the thinking and skills of the tech industry to our agency business, hoping to fundamentally advance the agency model by developing operational advantages that MediaCom will replicate globally.

Mark

Managing Director

What are MediaCom Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Child Care Benefits
MediaCom provides Backup child care assistance.
Generous Parental Leave
Flexible Work Schedule
MediaCom provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Stocked Kitchen
Parking
We offer employees Free on-site garage parking.
Pet Friendly
MediaCom LA's pet policy is dog friendly daily.
Relocation Assistance
Professional Development Benefits
Tuition Reimbursement
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