POSITION SUMMARY

You will collect, study, and analyze business data to derive insights and distribute valuable information to the business at scale.  We’re looking for hands-on, highly analytical candidates who can solve for challenging business opportunities using powerful data-driven techniques.  

THE ANALYST, ANALYTICS HAS FIVE MAIN RESPONSIBILITIES

1. Strategic Analysis: Provide data-driven strategic recommendations to the business
2. Reporting: Develop and maintain automated reports distributed to business stakeholders
3. Dashboards: Develop and maintain dashboards in Tableau to enable self-serve capabilities 
4. Data Analytics: Collect, monitor and derive insights from various sources of raw data to improve business performance using SQL, Tableau, and Excel. Experience with other data tools like Mode, Python or R is a plus.
5. Testing and Optimization: Provide read outs and recommendations on sale conversion and customer engagement tests to optimize for key business outcomes utilizing statistical methods to validate results

SOME YEAR 1 DELIVERABLES

• Provide recurring analysis and data-driven recommendations to the sales, product, and marketing teams on improving customer experiences across the customer lifecycle
• Develop Tableau dashboards on the overall customer and product experience, with a focus on driving towards product engagement, customer tenure, and LTV goals
• Define and document business KPIs for use across all departments
• Establish and maintain single source of truth data sets on product and customer engagement
• Provide timely business data support across all areas of the business

SUCCESS METRICS

• Delivery of new reports, dashboards and analysis
• Exhibit mastery of data sources and structure 
• Throughput of business requests

DESIRED TRAITS

• Practical Expertise - indexes highly as a strong individual contributor with expertise in customer/product engagement, optimization, and strategic analysis with a passion for hypothesis testing
• Analytical - understands how to leverage data and analysis techniques to solve problems and identify root causes for determining or prescribing business outcomes
• Strategic - knows how various areas of the business relate to one another and can identify the biggest levers to push or pull
• Influential - can tell a highly comprehensive, detailed, data-driven story across a wide audience with a focus on driving key results

EXPERIENCE

• Must Have
  • 1+ years of work experience in Marketing Analytics, Finance, or advanced Analytics role
  • Bachelor’s Degree in Finance, Marketing, Accounting or Quantitative/Technical major
  • Hands-on work experience with Analysis and Reporting tools: Tableau, SQL, Excel, Mode, Domo, Cognos, and similar
  • You should have excellent analytical and communication skills with the ability to communicate conclusions both verbally and in writing.
  • Must be detail-oriented with excellent follow-through abilities.
  • Ability to work effectively across teams to provide analytical solutions
  • Team oriented with a high level of intellectual curiosity

• Nice to Have

• Experience at a Direct to Consumer (DTC) company. Continuity, Club Membership, and/or Subscription experience 
• Experience in price testing, UX testing, and conversion optimization
• Practical experience in Data Engineering, Data Architecture or Data Science
• Master’s Degree in a related major
• Industry experience in energy, energy management, smart home, mobile app or other IoT device engagement
• Work experience in Python, R or other statistical tools
• Strong project management skills